Eight Rules for Revolutionaries : How the Social Data Revolution changes (almost) everything

Eight Rules for Revolutionaries:How the Social Data Revolution changes (almost) everything Andreas S. Weigend, PhD San Jose, CA July 13, 2011 Adobe Though Leader Series on Big Data

@aweigend 1. Treat your customers as individuals Stop segmenting them

@aweigend 2. Become part of your customers’ digital lives

@aweigend 3. Share Don’t hoard “your” data

@aweigend 4. Take whatever you can get

facebook.com/aweigend

@aweigend 5. Focus on metrics that matter to your customers Not your accountants

@aweigend 6. Embrace information symmetry Forget business models based on exploiting information asymmetries

@aweigend 7. Build your products for the social data era Not for your lawyers

@aweigend 8. Use these rules internally

@aweigend Thank you. Andreas S. Weigend, PhD www.weigend.com aweigend@stanford.edu socialdatalab.stanford.edu

Eight Rules for Revolutionaries : How the Social Data Revolution changes (almost) everything