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Marketing Cars Then and Now

Marketing Cars Then and Now. By Charles, James & Jon . The art of advertising Performance . “there’s a live one under the hood. (have you priced a tiger lately)”

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Marketing Cars Then and Now

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  1. Marketing CarsThen and Now By Charles, James & Jon

  2. The art of advertising Performance • “there’s a live one under the hood. (have you priced a tiger lately)” • Rather than being seen as a type of “utility” vehicles were made to take on a personality of their own, something more than just a car

  3. Eternal Youth • A man, his car, and his girl, regardless of the order, it’s the “eternal triangle” • People in the commercials were also much more “visible” than they are now. The target audience was actually featured in the commercials, not just movie stars.

  4. Some things never change • http://www.youtube.com/watch?v=-c2UvBjNh58&feature=related • http://www.youtube.com/watch?v=pRezSY9z7mM&feature=relmfu • http://www.youtube.com/watch?v=d-qSNtC3rHI&feature=relmfu • Young people were often featured in convertibles, enjoying the car more than they did one another's company. • Here are some commercials from the past and present

  5. Today’s Incentives • 100,000 Mile/10 Year warranty • Cash back • “0 Down” • Free Financing

  6. 100,000 Mile/10 Year warranty • This incentive attracts customers to buy their car as it makes them feel as if they have long term coverage for the vehicle that they are spending their money on.

  7. Cash Back • This incentive gives the buyer the perception that they are actually gaining something when they are purchasing this car from the dealer

  8. “0” down • This promotion is a very good incentive, it allows car buyers to purchase a car without being required to pay anything on the day it is purchased.

  9. Past Incentives • Free Oil Changes • Free Luggage

  10. Free Oil Changes • This incentive attracts customers because a set amount of oil changes are covered with the purchase of the car, so they customer does not pay out of pocket when it is time for an oil change

  11. Free Luggage • When you purchased a car in the 1940’s the buyer bought more than just a car, they bought adventure. With Americas brand new highway system they were encouraged to travel. So as an incentive sell cars, some dealers offered free luggage with their cars

  12. A History on vehicles, and how the era’s they were developed in shaped them 1950-Present day

  13. Cars of the Late 50’s and 60’s • Large cars with a soft ride • Engine Displacement • Packages / Options • (Modern Conveniences) A/C and Power Options • Automatic Transmissions (For those who can afford it) • Seating Capacity • Freedom (The Open Road) • Muscle Car Era

  14. Cars of the 70’s – 80’s • Arguably some of the worst cars • Growth / Learning Period • Vast fuel management system improvements (Fuel Injection) • Convertibles • Suicide Doors • Safety features (Air Bags / Seat belts)

  15. 2000 – Present • Alternative Fuels (Hydrogen Fuel Cell, Electric, Hybrid) • Unbelievable Driver Assist Options • FEATURES • Gas millage per Displacement • Materials and Quality • Reliability

  16. Thank you for your time!!

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