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Persuasion! Lesson 1. Ethos. Moral character, nature, disposition Synonyms : character, reputation. Who has better ethos? A man who works for the New York Times A man who works for the National Enquirer. Pathos. A quality that arouses emotions
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Ethos • Moral character, nature, disposition • Synonyms: character, reputation
Who has better ethos? • A man who works for the New York Times • A man who works for the National Enquirer
Pathos • A quality that arouses emotions • Synonyms: emotional appeal, human interest
Which is a better example of ethos? • An ad for animal rights depicting a cow in terrible living conditions • An expert in philosophy claiming that abusing cows is unethical
Logos • An appeal to logic
Which is a better example of logos? • You should be a new hybrid car because they look cool. • You should by a new hybrid car because it will save you money on gas.
Fallacious • Based on incorrect or misleading information • Synonyms: misleading, unfounded, illogical
rhetoric • the study of the effective use of language
Lament (v.) • to express grief verbally • Synonyms: mourn, bewail, grieve for
Which is a better example of lament? • A man feels sad about his mother’s passing. • A man expresses his grief to his friends through a poem
Nondescript (adj.) • Lacking characteristics • Synonyms: plain, undistinguished, ordinary
Fret (v.) • To worry • Synonyms: worry, stew
Relish (v.) • To enjoy • Synonyms: savor, enjoy, appreciate
Waif (n.) • A very thin, fragile looking person
Would an image of a waif appeal more to ethos, pathos, or logos?