1 / 17

MCC107 Introduction to Public Relations

Lecture 1: Introduction. MCC107 Introduction to Public Relations. Unit Coordinator (Perth) : Renae Desai Lecturer & Tutor (Dubai) : Maha Sidahmed. Develop written, oral & interpersonal skills. Introduce PR theory & practice. UNIT AIMS. Let’s look at some typical PR job descriptions.

dennis-mejia
Download Presentation

MCC107 Introduction to Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lecture 1: Introduction MCC107 Introduction to Public Relations Unit Coordinator (Perth) : Renae Desai Lecturer & Tutor (Dubai) : Maha Sidahmed

  2. Develop written, oral & interpersonal skills Introduce PR theory & practice UNIT AIMS

  3. Let’s look at some typical PR job descriptions.

  4. MEDIA OFFICER The media officer is responsible for the national media relations strategy and for effectively communicating the values, achievements and activities of staff and students and the unique mission of the university, including its active commitment to equity, social justice and community engagement.

  5. COMMUNICATION & EVENTS OFFICER Utilising strong project and time management abilities, you will have excellent communication and interpersonal skills, initiative, self confidence and a collaborative approach.

  6. PUBLIC AFFAIRS MANAGER • Strong analytical and communication skills • Knowledge of financial industry, regulatory issues and processes • Integrity and commitment to ethical practice, equity and diversity • Highly developed leadership, communication, negotiation, conflict resolution and interpersonal skills • Excellent organisational, self and priority management skills

  7. MEDIA RELATIONS SPECIALIST Reporting to the Executive Director and you will be responsible for developing and executing the media relations strategy. As a Media Relations Specialist your responsibilities will include drafting press releases, developing the social media platform, monitoring social media, handling local and international English media queries on a daily basis, writing English speeches and uploading news related content to the website.

  8. Other titles • Online PR Manager • Publications Officer • Communications Consultant • Communications Coordinator • Corporate Communications Manager • Sponsorship Officer • List goes on and on and one….

  9. DEFINITION(S)

  10. ‘the management of communication between an organisation and its publics’ (Grunig & Hunt, 1984) ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics’ (PRIA, 2006) ‘management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a programme of action to earn public understanding and acceptance’ (PRIA, 2006)

  11. MIDDLE EAST? ‘The role of public relations is to inform, influence and change behaviours - to trigger the right response.’ (MEPRA 2012)

  12. Aims to develop goodwill between organisations and particular groups of people (or publics) Emphasises dialogue or two-way communication COMMONELEMENTS Analyses and interprets trends and issues Develops socially responsible behaviour

  13. PR MYTHS & LEGENDS Parties and Caviar Events management

  14. What PR is… • Writing, writing, writing. • Two way communication and relationship building. • Creative thinking on small budgets. • Planning ways to impart messages to audiences and publics to support organisational goals and objectives.

  15. PR is a strategic communication discipline that works across most industries including the corporate, government, non-profit, charity and non-government. • Eg: Rio Tinto, WA Health Department, Telstra, Greenpeace, The Uniting Church, Murdoch University, Coca Cola, McDonalds………

  16. MATERIALS • Unit plan – in lecture today • Text book – bookshop • Extra readings – ECMS (library) – via LMS • Any messages/changes – LMS

  17. TUTORIALS START NEXT WEEK

More Related