devicelink

1. 2008 Pre-Planning Overview: The Medical Device Manufacturing Industry www.devicelink.com

2. www.devicelink.com How can your company capitalize on the tremendous growth in the Medical Device ManufacturingIndustry? Print Generate Profit!

3. www.devicelink.com Why should a Marketing Investment, inthe Medical Device ManufacturingIndustry, be a Priority for your Company? The Industry Facts: • $338 Billion Dollar Industry- and growing! • Increased Global Demand for FDA Approved Imports • Requires Domestic Production • FDA Pre-Market Approval = Full Scale Production • High Quality Assurance= High Margins • Ongoing Demand from aging population

4. Why do we have 85% of the market share: Reach, Reputation and Resources! www.devicelink.com

5. Each Type of B2B Media is a Source for Specific InformationThese three B2B mediums are perceived by executives as having different strengths; but what they have in common is the ability to generate purchases. • There are three key factors that demonstrate the value and ROI of advertising/promoting in B2B media: • They are influential resources that executives trust. • B2B media are essential tools in the purchase-making process. • Each type of B2B media discussed directly leads to purchase of products or services advertised/promoted in that media by at leasthalf of executives.

6. www.devicelink.com Medical Device Link is our One Web Portal, where all of Canon’s Products Converge Online: Home toour Magazines, Trade Shows and Suppliers Directories. It’s where your company can reach the Medical Device ManufacturingIndustry right now!

7. www.devicelink.com Medical Device Link – Reaches the entire spectrum of job functions • Over 40,000 page views per day • Over 200,000 unique visitors per month • Our Audience: Engineers, R&D, Procurement Managers and C-Level Executives • 18,000 opt-in eNewsletter subscribers A few Medical Device Link visitors that you’ll recognize:

8. Break out your Checkbooks! Contact your Account Executive Your Next Steps: Can you grow your medical business this year? www.devicelink.com • Review Program Options and Communicate: cost and launch preference • Identify: areas of growth and steps in the medical device sales and production cycles where improvement can be made. • Be Comprehensive in your response to include how you’ll be evaluating performance reports and how you’ll approach lead management? • Communicate ways you’d like to mitigate waste, maximize ROI and effectively navigate a a successful campaign as a marketing partner

9. www.devicelink.com How will the Medical Device Industry find your company? Communicate…

10. A targeted actionable description of your company: www.devicelink.com

11. Basic Enhanced Listings Include: www.devicelink.com • Company description of up to 300 words • 30-word description of your company for the popular web gallery (including homepage link) • Three photos, one company logo (logo includes a link to your website) • One press release (400 words, a link and a photo) • One free update to text and press release per month • Up to three embedded text links from your listing to anywhere on your website • Monthly activity report • Generation of Keyword Search Ranking

12. www.devicelink.com Medical Device Linkvisitors will find your company several ways… Category Search-Keyword Search-Tile Sponsorships-Banners Search Supplier Directories Banner Promotion

13. How often do readers use the site to find suppliers? www.devicelink.com 52% of Monthly Visits!!

14. www.devicelink.com Category Search

15. www.devicelink.com Sub- Category Search

16. How can you sell 24 Hours a day 7 Days a week? www.devicelink.com Caffeinate your Sales Staff or… Deliver targeted information to a qualified audience?

17. The Current “State of Statek” www.devicelink.com

18. www.devicelink.com Where would you like us to send your next big customer?

19. www.devicelink.com Medical Device Link visitors and potential customers can find you several ways… Category Search-Keyword Search-Tile Sponsorships-Banners Search Supplier Directories Banners

20. Search Sponsorships www.devicelink.com Using technology Medical Device Link gives users searchable access to our entire site. Your company’s profile description will generate search result rankings as soon as it goes live. By including a Keyword Search Sponsorship in your campaign we can position your company prominently within specified search results immediately. Each category in our popular directories provides further branding opportunities for your company with placement of logos and banner ads. Search Category and Search Sub-Category Sponsorships extend your important message and reinforce your brands recall ability.

21. Google Initiated Universal Search Protocols May 16, 2007* How does this effect your company? Universal Search combines all the categorical directory findings and media, available anywhere online, into a unified Search Engine Results Page (SERP). Your profile on our vertical site, Medical Device Link, is now included in Google’s Search Engine Results Page (SERP) based on the relevancy of the keywords in your profile. Your Profile will capture both vertical search and general search users! Important note: Your SERP ranking is based upon relevancy and popularity, as measured by visits to your site. Re-directed Device Link Profile traffic to your website will be in an ongoing basis. Return to Presentation *BtoBonline.com, “Cashing in on Universal Search” OneUpWeb, June 2007

22. www.devicelink.com Medical Device Link visitors choose suppliers in a variety of ways… Category Search-Web Gallery-Keyword Search-Tile Sponsorships-Banners Search Supplier Directories Banner Promotion

23. Branded Homepage Sponsorships www.devicelink.com Branded Homepage Sponsorships prominently associate your banner with the homepage of Medical Device Link or any of our popular magazine homepages that reside at www.devicelink.com A banner, skyscraper, or tile ad on a branded homepage is an ideal way to pinpoint your target audience, and continue drive traffic to your homepage. Extend a Print Campaign!

24. Leader Board Package www.devicelink.com • Two Run of Site Banners(monthly impressions up to 30, 000) – Leader Board and Banner rotate throughout www.devicelink.com Home Page, news articles, archived information, search areas, archived and current issues of all Canon publications • 750 word company profile features five photos and company logo with link to your website • Three press releases (up to 400 words each, plus a link) • One free update per month to your text/photos/press releases • Up to five embedded text links, from your listing, to anywhere on your website • Web Gallery: Company logo, 30-word description and link to your homepage Your banner will rotate on the entire site, including over 50,000 pages of editorial content.

25. Premier Package www.devicelink.com • Two Run of Site Banners(monthly impressions up to 30, 000) – Leader Board and Banner rotate throughout www.devicelink.com Home Page, news articles, archived information, search areas, archived and current issues of all Canon publications • Company profile features unlimited description, photos, text links and press releases • Web Gallery: Company logo, 30-word description and link to your homepage • One eNewsletter Sponsorship • Free listing within Medical Device Link’s “Resource Center” • Free MD&M promotion with a link for 60 days • One annual non-exclusive sponsorship of a directory sub-category

26. eNewsletter & Ad Mail Sponsorships www.devicelink.com Medical DeviceLink’s 18, 000+ opt-in eNewsletter Subscribers receive bi-monthly updates from our editors and weekly updates on our advertising partners. Nonexclusive and Exclusive sponsorships available. Promote your products and services or create a buzz for seminars.

27. Trackable ROI www.devicelink.com We are measuring the effectiveness of your campaign on Medical Device Link each month. You are provided a detailed Activity-Report that clearly defines how, when, and where the medical manufacturing industry is responding to your marketing efforts. Measure, Track and Calculate your ROI!! *The highlights showcase only some of the measurements delivered in each Monthly Activity Report

28. Activity Report Delivered Monthly to your company for analysis, tracking etc.

29. Activity Report -Banner Program What can banners do for our company? Advertisers Average an Increase in Activity of 40%

30. Break out your Checkbooks! Contact your Account Executive My Next Steps: www.devicelink.com • Demonstrate a Clear understanding of your company’s goals and initiatives. • Prove my Commitment to all phases of your approval process: review of, budget for and execution of, your marketing strategy in this market. • Propose our Capabilities with a formal recommendation tailored to your needs and based upon your feedback. • Provide Consistent ongoing support of your goals to optimize performance and protect your company’s investment.

31. Standard Marketing Investment for Featured Programs: Premier Program w/Trade Show Support: $16,900 Leader Board Banner Program: $13,900 Basic Enhanced Listing: $6400 Additional Directory Listing: $2000 each eNewsletter Sponsorships: $1800 each Keyword Sponsorships: $2500 Quartz Crystal, Oscillator Clusters Contextual Ad Sponsorship: $5000 Single Category Inaugural Rate Reserved for Banner Advertisers Only Category Sponsorship Tile: $5100 Sub-Category Sponsorship: $3100 *all rates quoted are the net annual cost per component ** Add 8% rate increase for programs not reserved before Oct 1, 2007

32. Sample Recommendation for Statek • Identify Your Target • Spread Awareness • Educate • Develop Association • Capture

33. Break out your Checkbooks! Contact your Account Executive Our Next Steps: www.devicelink.com Our scheduled call, Sept. 4th, lets plan to achieve the following: • Cover your company’s goals and initiatives for the Medical Device Manufacturing Industry. • Assess components and determine which programs will satisfy your budget parameters while executing your objectives. • Identify all steps in your company’s approval process, including review of current advertising units, to prepare your marketing strategy for this market. • Determine a payment schedule to will meet your immediate needs while distributing cost.

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