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Scotland's Comms market covers the 4 main sectors of; fixed line comms, mobile
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1. Communication Technologies
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Scotlands Comms market covers the 4 main sectors of; fixed line comms, mobile & wireless comms, broadcast services and cross-cutting business (convergence)
Fixed Line Communications this is a mature market and will not grow significantly n number of users but through technology developments. Major areas of product development are in broadband services to the home, digital telephony (VoIP), low cost WLAN (Wireless local area networks) and home media gateways (ADSL / WLAN router/firewall).
Mobile & Wireless Comms this is a very fast growing market and growing in number of users and technology developments. Product development areas are; mobile data applications (banking, gambling and gaming), location based services (eg user tracking or user directed location specific messaging / advertising), mobile messaging (SMS / text services, video messaging, person to person and machine to machine M2M) and mobile content (value add services such as news, sport, music, adult content, advertising, retail purchasing).
Broadcast Services these services are delivered to the user through terrestrial, satellite or cable networks. This is a growing market both in terms of number of users and technology developments. Principal developments include DAB (digital audio broadcasting for radio), video on demand using PVR (personal video recorders), IPTV (TV through the internet), HDTV (high definition TV).
Cross Cutting Business (Convergence) - tech developments above allow the 3 sectors above to merge into other sectors such as automotive telematics (road and traffic info, congestion charging), public sector services (public information, payment services), leisure (hotel bookings, marketing), security (personnel authentication and authorisation)
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The value chain for the comms industry is shown opposite, split into the 4 segments where Scotland has strengths. These are sub-divided to define core products or services that can be delivered by individual companies.
The Scottish comms cluster boasts over 200 companies operating in a 50 mile radius of Edinburgh. These include global organisations (Andrew Corp, Agilent, BAe, Raytheon & NCR) and small indigenous Scottish companies (Real Time Engineering, Critical Blue & Seven Layer).
Across Scotland the breakdown of the industry shows that the core strengths of the companies are focussed in; equipment (47%), Network (19%), Delivery (16%) & Applications (31%).
A great historical legacy of developments in telecoms technology see next slide
4. 1859 Thomas Glover the father of Japanese industry who founded the giant Mitsubishi company, moved to Nagasaki Japan
1867 James Clerk Maxwell developed Maxwells equations to
define the relationship between electricity & magnetism
1926 John Logie Baird demonstrated the first television in his attic to a group of 50 fellow scientists
1876 Alexander Graham Bell registers the first patent for the telephone
5. 1935 Robert Watson-Watt developed and patented the first radar
1980s Worlds first optical computer
demonstrated
1956 First trans Atlantic telephone system to use long wave radio transmission was demonstrated
6. 2001 Worlds smallest colour television developed by Micro Emissive Displays in Edinburgh
2005 Nippon Telegraph and Telephone Corporation (NTT) choose Scotland for first demonstration of 5GHz based wireless LAN.
1991 Worlds first commercial reconfigurable computer (Algotronix XHS2X4) was built in Edinburgh
12. Known as Wireless Telemetry, Machine to Machine or simply M2M, the deployment of GPRS networks has opened up a new market for wireless monitoring. These developments have been supported by the introduction of module choices, various tariff plans and a push for more IT integration.
Several companies are leading in this market including; Vianet, Justfone & Trisent. With emerging broadband solutions for users requiring high-speed access to the internet and ultrawide band (UWB) providing high speed connections for consumer electronics, these challenging technologies provide both the revenue opportunity and a threat to the existing industry structure. Companies developing in this space include Dukosi, Elonics and TES.
Dukosi is a fab-less semiconductor design company whose new UWB wireless transceiver chipset now makes it possible for short range wireless systems to match the performance levels of wired networks. Offering greatly- improved price-performance and substantial reduction in power consumption over rival technologies. Dukosis chipset opens up new markets in the computing, consumer electronics and automotive sectors which Bluetooth and WiFi are unable to address.
13. The Speckled Computing Consortium is a collaboration between 5 of Scotlands most prestigious universities; Universities of Edinburgh, Strathclyde, Glasgow, Napier and St Andrews.
Speckled Computing is a research infrastructure for realising minute (around 1 cubic mm) semiconductor specks which can sense, compute and communicate wirelessly. Specks, scattered or sprayed on the person or surfaces, will collaborate as programmable computational networks called specknets. Eventually, we can expect miniature sensors, even biological, with a diverse applications capability from sports analysis, health capabilities to security and monitoring.
In one example, thousands of specks will be sprayed onto the chest of a patient with coronary heart disease to monitor his or her condition remotely. This collaborative exercise has already received significant funding and gained world-wide recognition.
Specks will be very cheap, e.g. sold by weight
Very highly rated research
Working prototypes available now
Considerable commercial interest, even in the current prototype devices
14. Global economics force companies to increase productivity and reduce expenditure, while real time wireless technologies can allow companies to access enterprise resources anywhere & anytime.
This can boost productivity, solve problems, reduce decision making time, enhance inter company working and improve accountability across an organisation. Associated with this comes the issue of data security and the development of new enterprise work tools. Companies developing in this space in Scotland include; Helixion, Spartan, Arnlea, Kelvin Connect, Zeroed-In and Keypoint Technologies.
Helixion is a specialist security software company whose focus is on SIM-related security and m-commerce areas. Helixion builds highly secure software environments for mobile devices based on Java Card, the standard virtual machine and OS environment for tamperproof silicon.
The companys products function in all Secure Multimedia Card physical formats and enable Network Operators and system Integrators to further exploit the utility of the Secure Multimedia Card by brining it under the influence of the SIM Smart Card.
15. Embedded camera phones have been one of the biggest success stories in recent years with most phones sold today having a good quality camera built-in. Its predicted that by the end of this decade over 90% of phones being used will have a camera. Yet despite this rapid adoption, so far there has not been a huge amount of creativity around tapping into the capability of these devices.
Mobile Acuity (formerly Spellbinder), a new company created from a Proof Of Concept project at Edinburgh Universitys School of Informatics, believe they have a compelling new application which will drive usage of camera phones in new and innovative ways.
Mobile Acuity allows mobile users to interact with traditional media and real objects using their camera phones. The Mobile Acuity concept is relatively simple, said Dr Anthony Ashbrook (Senior Research Fellow, Mobile Acuity Project). Mobile Acuity essentially pushes specific content to your phone if you take and send a picture of a known target object. The target object can be anything from an advert in a newspaper or magazine, a label on a bottle of beer to an information sign at a tourist attraction.
Mobile Acuity looks at the received picture using the technology we have developed and can determine if the object matches an image we have in the database. The application is very sophisticated in determining if there is a matching image. Based on the type of application we are hosting, we can send the right content based on what the user has sent.
16. The 3Motion project was started some three years ago at the Digital Design Studio of the Glasgow School of Art (GSA), and assisted by the Scottish Enterprise Proof of Concept project. GSA has a well-deserved reputation for the education 'real' artists but they also do research and commercial work in the general areas of visualisation and interface design.
The 3Motion project was such a research project, aimed at finding a new approach to interacting with rich graphical environments virtual reality, visualised data universes, complex designs and, indeed, as it turned out, games. The combination of hardware and software is all parceled up in the patented 3Motion package but, recombined in different forms, there are many other opportunities.
An example has been built as a games controller into a small box about the size of a mobile phone incorporating a set of batteries and a Bluetooth connection. The interesting bit is the tiny 3Motion sensor. With a Bluetooth equipped PC and receiving software, you have a device sensitive to motion and to orientation. The software can recognise pre-programmed gestures made with the 3Motion controller in hand. You don't need to calibrate its location or set it up before use. You just pick it up and wave it about.
They have also put the tiny active component into a mobile phone. There it can share the power source and communication facilities of the host and can even use the phone's computing platform. You then have, with very little increase in bulk or power consumption, a phone with motion-awareness. Of course, any phone function or any series of functions of any complexity can be matched to a pre-defined gesture or one invented by the user.
Gestures are silent. Many simple gestures (such as tipping the phone) can be done at the same time as key-tapping, adding a dimension to user control - a mobile device that senses what's happening to it.
The 3Motion module is minuscule, it costs almost nothing and takes very little power but the device that hosts it experiences the bumps and hazards of life much as its owner does. With the cleverness of the 3Motion software - and some ingenuity - we can start to solve some real-life problems.
Dr. Martyn Horner is Project Manager at 3motion
17. MX Alliance - MX is the industry alliance for the mobile and wireless - we connect the community in Scotland and beyond.
ScotlandIS - To promote Scotland as a world class centre for software, interactive media and internet industries
Electronics Scotland - To bring together all parts of the sector from design through to manufacture
Mobile Data Association - The Mobile Data Association is the non-profit, global association for vendors and users of mobile data and their advisors.
Wireless Innovation - Scotland's National Centre for Wireless & Mobile Communications, focused on the economic growth of Scottish Companies developing and selling products within the Wireless Space.
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Mobile VCE Edinburgh & Strathclyde Universities are part of the consortium of 7 UK Universities and 20 major Industrial Partners including Siemens, Nokia, Videophone, the BBC and Orange.
Intermediary Technology Institutes (ITIs) - ITI Techmedia aims to bring Scotland to the forefront of the global market for digital media and communications technology. ITI Techmedia is one of the three Scotland-based Intermediary Technology Institutes which make up ITI Scotland. Together with our counterparts in Life Sciences and the Energy sectors, we will invest Ł450 million over ten years to develop a range of pre-competitive technologies with global market potential.
EPISTEP - an innovative project supported by the EU to support SME participation in European Technology Platforms (ETP), with particular reference to Mobile Communications (eMobility). Companies that get involved can obtain information about funding opportunities from the European Commission, learn how to get involved in the European Technological Platform relevant to their business and have access to potential partners and joint working groups.
Kelvin Institute is a partnership between the University of Glasgow, the University of Strathclyde and Scottish Enterprise The Institute is committed to maximising the commercial potential of innovative university research and works closely with partners to identify research projects on which exciting new commercial products and technologies can be based.
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International Business Opportunities (IBO) - IBO is a web-based service offered by Scottish Development International that matches up business opportunities from foreign companies with interested Scottish organisations. So regardless of the type of business opportunity a company is looking for: joint venture, supplier, distributor, licensing, strategic alliance, etc, the IBO online service means they can contact suitable Scottish companies quickly, easily and effectively to establish successful partnerships in their chosen markets.
Innovation Relay Centre (IRC) Scotland - IRC Scotland is a gateway to an extensive technology and business network spanning 32 countries across Europe. The IRC works with Scottish organisations to help find innovative new technology, sell or licence innovations or enter into joint development arrangements with suitable partners in Europe. They can also help secure European R&D funding and find Framework 6 partners or projects to join.
Euro Information Centre - Euro Info Centres (EICs) provide local access to a range of specialist information and advisory services to help companies develop their business in Europe
20. The UK Science Park Association lists 16 business & science parks which are located in Scotland.
The Scottish Enterprise A Z Property Listing, provides a large and detailed listing of all science, business location and commercial property parks in Scotland.
Wireless Innovation - Scotland's National Centre for Wireless & Mobile Communications, focused on the economic growth of Scottish Companies developing and selling products within the Wireless Space.
Scottish Enterprise has a list available internally on the intranet at Knowledge Exchange Imap Science Parks & Infrastructure detailing the Science Parks and distance to work data.