Jumpstart Your Public Sector Business

1. Jumpstart Your Public Sector Business Melissa Barlow Public Sector SMB Director

2. Agenda • SMB Public Sector Opportunity • 15 minutes • Industry Panel • 45 minutes • Making it Real • 15 minutes

3. SMB Public Sector Landscape 700 Managed Accounts – 20k Breadth Accounts

4. What is the Market Opportunity A world wide $22B software market opportunity Opportunity to expand your solution offerings and services For every $1 spent, this means $11 in revenues for Microsoft solution partners Healthy growth: Microsoft’s SMB Public Sector grew 2x the rate of other industries Stimulus funding from governments

5. Licensing Opportunity • Public Sector Licensing online tool • Open Value – revenue stream

6. Microsoft Strategy and Investment • 2007: Launched SMS&P Public Sector Business • FY10 Goals: Aggressively growing revenue • Strategy for revenue, share, and coverage • Investing in our technology platform (Citizen Services Platform) • 15 dedicated resources in Australia • Sales and marketing tools and resources for partners Maximize the Opportunity Compete to Win Scale with Partners

7. Launching …

8. Industry PanelHealth: Michael GrationEducation: Neil JacksonState & Local Government: Craig Foster

9. Health | Opportunity Solutions • Connected Health Platform • Knowledge Driven Health • Health Portals • Business Intelligence for Health • Caregiver Collaboration • Case Management • Mobility • Optimise core ICT infrastructure to reduce cost and improve efficiency • Secure ICT infrastructure and set up wireless networks and mobility solutions • Integrate solutions including collaboration between health providers, clinical and administrative portals, business intelligence and CRM • Help deploy shared services or sell managed and hosted solutions, for example, hosted data storage and security • Sell Microsoft software licences or add products to a pre-existing licence to earn incremental revenues

10. Education | Opportunity Solutions • Personalised Learning 1-to-1 learning programs – devices & software for K-12 students / teachers • Connected Learning Communities Portals, messaging & collaboration • Collaborative Campus & Microsoft Live@eduComplimentary hosted email • Managing the Business of Education CRM, performance management, data integration • Dynamic Education ITDesktop and server technologies • Optimise core ICT infrastructure to reduce cost and improve efficiency • Set up and integrate wireless networks and devices for 1-to-1 learning • Customise learning portals, CRM, messaging and collaboration and administrative solutions • Sell managed and hosted solutions – for example, hosted desktops, data storage and security • Sell Microsoft software licences or add products to a pre-existing licence to earn incremental revenue

11. Government | Opportunity • Microsoft Citizen Service Platform • Help Maximise Stimulus package • Information Management • Supply Chain Optimisation • Deliver online services to the community via collaborative solutions • Glass Half Full Campaign • Reduce BAU Costs: Optimise core ICT infrastructure to reduce cost & improve efficiency • Maximise Customer Value: enhance customer portfolio via Microsoft add-on products (earn incremental revenue) • Deploy shared services or sell managed and hosted solutions (BPOS) Solutions • Citizen Service Platform • Information Management – Enterprise Content Management– Search & Analysis– Case Management (CRM)– Business Intelligence (BI)– Unified Communications • Mobile Solutions • Public/Citizen Safety

12. Making it Real in Public SectorMike HealdChannel Development Manager

13. Making it Real • Planning / Community • Demand Generation • Enablement • Customer Insights

14. Planning / Community • Planning / Community • Demand Generation • Enablement • Customer Insights

15. Launching.. Public Sector Partner Portal Website: www.microsoft.com.au/publicsectorpartners Linked In: www.tiny.cc/publicsectorpartners www.microsoft.com.au/publicsectorpartners

16. Enablement • Planning / Community • Demand Generation • Enablement • Customer Insights

18. Customer Insights • Planning / Community • Demand Generation • Enablement • Customer Insights

19. Microsoft Customer Insights Tool

20. Demand Generation • Planning / Community • Demand Generation • Enablement • Customer Insights

21. Public Sector Solution Marketplace Expose Your Public Sector Solutions Profile Your Solution www.solutionprofiler.microsoft.com Public Sector Marketplace www.partnermarketplace.com

22. Partner Marketing Centre “Instant marketing; just add water with results – 13:1 ROI” Kim Peacocke Thomas Duryea Consulting Create a Creative Campaign without the Costs of an Agency www.microsoft.com.au/partner/marketing

23. Resources • Planning / Community • Enablement • Customer Insights Tool • Create Awareness / Demand Generation Public Sector Partner Website: www.microsoft.com.au/publicsectorpartners Public Sector Partner Email: pspartau@microsoft.com

24. Microsoft Mobile e-mail Plan from Telstra is now available! • Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; • Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) • Leverage investments in MS: Hostedor on-premise Exchange • Device choice: Plan is available on a range of Windows Mobile devices • Find out more - go to the Telstra or ICT booth; • Let your customers know! (Drive incremental Exchange activations, deployments); • Sign-up for the Microsoft Mobile e-mail plan; • WIN - An HTC SNAP at this session! • Be the first one to answer the question! • Winner will be given a “certified” Mobile e-mail flyer • Winner to redeem their HTC Snap prize at the ICT booth. • HTC Snap – fast facts • Ready for Microsoft Mobile e-mail Plan activation; • “Inner Circle” – one touch button to get to your most important e-mails • “Windows Live” – messenger button to chat/IM with your family and friends; • Telstra “Blue tick” approved – recommended for country usage. • HTC SNAP is updateable to Windows Mobile 6.5!