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Marketing Policies

Marketing Principles: Timothy P. McMahon, Ph.D.. 2. Learning Objectives. Spell out the timeline for completing the successive steps of this online course.Fully explain how students will be graded.Describe the course resources available to help students successfully complete this course.Outline co

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Marketing Policies

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    1. Marketing Principles: Timothy P. McMahon, Ph.D. 1 Marketing Policies Introduction Course Overview and Expectations

    2. Marketing Principles: Timothy P. McMahon, Ph.D. 2 Learning Objectives Spell out the timeline for completing the successive steps of this online course. Fully explain how students will be graded. Describe the course resources available to help students successfully complete this course. Outline course content and explain desired knowledge outcomes.

    3. Marketing Principles: Timothy P. McMahon, Ph.D. 3 Course Objectives Establish a foundation and language around the marketing discipline to facilitate our broader objectives Understand how converging forces of technology, global integration, and the growing power of stakeholders shape marketing effectiveness Understand why strategies are developed and how they relate to the purpose of the business enterprise Develop critical thinking skills related to creating competitive advantage through effective marketing: sustainable value creation Develop analytical skills related to understanding the firm, its environment, and its customers Learn S-T-P and how it is used to separate product offering from the competition and how it is used to create value propositions matched to targeted markets Gain valuable experience working collaboratively in analyzing, developing and evaluating marketing strategies

    4. Marketing Principles: Timothy P. McMahon, Ph.D. 4 Online Learning Online learning can be a superior learning environment. You are in control, yet not alone. Online learning provides flexibility in that it is asynchronous*, yet this requires greater personal responsibility. There is more emphasis on critical thinking and interaction and less on memorization and test-taking.

    5. Marketing Principles: Timothy P. McMahon, Ph.D. 5 Course Activities Each week for six weeks, there are: Group Case Study:

    6. Marketing Principles: Timothy P. McMahon, Ph.D. 6 Course Grading There are 1000 total points available. Your grade will be determined by the number of points you accumulate for work done in the following graded areas:

    7. Marketing Principles: Timothy P. McMahon, Ph.D. 7 Course Grading Assignment Descriptions Written Assignment #1: In your own words and with your current knowledge (before this course), please describe what marketing policies are and what role they play in creating successful marketing strategy and execution. This is a baseline assignment and does not test your knowledge so do not be concerned with correctness. You must, however, write clearly and fully answer the question. Due: 05/15/10 @ 11:59 p.m. Total Words: 500-600 Written Assignment #2: Describe what is meant by converging forces of technology, global integration, and the growing power of stakeholders, cite examples and describe how they shape marketing effectiveness. Due: 05/29/10 @ 11:59 p.m. Total Words: 500-600 Written Assignment #3: Describe what is meant by creating sustainable competitive advantage. Cite a specific example of a firm that has achieved this and describe the policies and practices it has used to accomplish this objective. Due: 06/12/10 @ 11:59 p.m. Total Words: 500-600 Case Study: See the assignment posted in Course Documents Due: 06/23/10 @ 11:59 p.m. Total Words: 2,500-3,000 words

    8. Marketing Principles: Timothy P. McMahon, Ph.D. 8 Course Grading Threaded Discussion

    9. Marketing Principles: Timothy P. McMahon, Ph.D. 9 Course Grading How To Make a Good Post

    10. Marketing Principles: Timothy P. McMahon, Ph.D. 10 Course Grading How You Will Be Graded on the TD (Rubric)

    11. Marketing Principles: Timothy P. McMahon, Ph.D. 11 Course Grading Grading Equivalents

    12. Marketing Principles: Timothy P. McMahon, Ph.D. 12 Online Learning Feedback and Grading: Relating the concepts in this course to real-world applications allows students to become proficient in the learning the material. So, the assignments in the course are related to experiential and collaborative learning. There are NO examinations in this course. Code of Ethics: Cases, papers, and all assignments and entries are expected to be your work. If you use thoughts, ideas or concepts from others be sure to cite the source of your reference. This must be done using APA style.

    13. Marketing Principles: Timothy P. McMahon, Ph.D. 13

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