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Youu2019ve designed the site with web analytics code in place and the site usage is being tracked. But it takes a lot of the clientu2019s time to review the analytics and, most importantly, interpret what it means. It can be beneficial for your clients to have someone who understands the data create reports, interpret them, and make suggestions for site improvements based on the data.
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1. Analytics Interpretation and Reporting You’ve designed the site with web analytics code in place and the site usage is being tracked. But it takes a lot of the client’s time to review the analytics and, most importantly, interpret what it means. It can be beneficial for your clients to have someone who understands the data create reports, interpret them, and make suggestions for site improvements based on the data. 2. Competition Monitoring Regardless of the industry your client is in, there are competitors online. It might be worthwhile to have someone keep an eye on competitors’ websites to stay up to speed with what they’re doing, especially if it can impact the client’s business. 3. HTML E-mail Template Design If your client sends e-mail marketing messages, he/she may be interested in having e-mail templates created that have the same look and feel as the website. 4. Blog Customization/Management Blogs are another area where a client may need help carrying over the same look that you created for their website. Beyond the customization and setup, there may be an opportunity to provide blog management services for your clients, where you publish posts, manage comments, add the blog to directories and promote linking. 5. Pay-Per-Click Campaign Management This is another area that requires a lot of work on the client’s part. If the client doesn’t have dedicated marketing support and if you have experience with PPC campaigns, this may be a great way to give your clients more value, and save them time. 6. Sales Presentation Development One of my clients had a team of sales people who wanted to use the website as a visual aid during sales presentations, but always feared there would be spotty or non-existent Internet service for the meeting. I was hired to take the website, translate it into an auto-run demo, and burn it to a DVD. This gave the sales people an offline solution, plus a leave-behind for prospects. Firma web design