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Hounslow Social Enterprise presentation. ACTION ACTON MISSION. ‘ Helping improve local peoples’ lives through EDUCATION + EMPLOYMENT+ ENTERPRISE Jobs, Education, Training, Enterprise Reg. Charity ; Ltd company ; social enterprise (Social Enterprise Mark accreditation)
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ACTION ACTON MISSION • ‘Helping improve local peoples’ lives through EDUCATION + EMPLOYMENT+ ENTERPRISE • Jobs, Education, Training, Enterprise • Reg. Charity; Ltd company; social enterprise (Social Enterprise Mark accreditation) • Turnover approx. £1.25 million per year • 80% of income is from delivering public service contracts • 2004—5 staff, 1 premise---developed over 9 years to • 2013 ---30 staff -15 volunteers; 6 premises plus outreach venues BUT facing severe financial challenges like everyone else today
3 key objectives 1.) EMPLOYMENT--Helping unemployed , disadvantaged individuals get JOBS and self employment 2) EDUCATION--Helping disadvantaged individuals get EDUCATION/TRAINING/QUALIFICATIONS 3)ENTERPRISE-- SUPPORT to start up businesses and social enterprises
Business Plan- Key ThemesWhat does Action Acton do? • EMPLOYMENT – helping disadvantaged individuals into employment: • Refugees • Offenders • BME • Single parents (London Councils /ESF/, SFA/ERF/EIF, BIG LOTTERY, Hounslow Council)
Education and Enterprise • Skills for Life: • Helping disadvantaged individuals improve basic skills/ job skills for disadvantaged (LDA/LSC/LBE funds) • Business support: • Doughnut Factory managed Workspace • Acton Street market • Self employment - Opportunities
How we get funding • Bid for contracts/tenders (DWP/SFA/London Councils) • Bid to charitable Trusts (Big Lottery/ Santander etc) • Contracts with London Borough Hounslow and Ealing • INCOME GENERATION (social enterprise-Acton Market, Doughnut Factory Business Workspace etc) • In kind support - Free Time/expertise/Free training • Corporate support e.g. Microsoft grant for NEETs
Our strategy to win contracts 1. Lead on our own for bids/tenders 2. Partnership –e.g Action Acton Leads Consortiums of Partners (e.g. Hounslow Tamil Centre, REAP, Somali Youth Union ; Ealing volunteer bureau; mental health group) 3. Join in BIDS led by “Bigger Partners” e.g. EHW London College 4. Deliver work as a sub contractor to lead bodies (e.g Reed-Work programme, A4E-Employment training )
Practical examples • Developing partnerships and consortiums ---. • Hounslow Tamil centre –ESOL, Sewing project • Ealing One Stop Shop ESF consortium-partners with Somali Youth Union, Pre School Learning Alliance, ECVS, EASE, ECIL. • Big Lottery Youth project –PPP, Platform 51 • Grant funding –Awards for All, Santander Community plus • Payment by results contracts –sub contractor • Social enterprise—Acton Street Market, Doughnut Factory
Funding strategy • Contracts /Tenders: - Learn how to do it --look for opportunities // be entrepreneurial ---join in with bigger partners (capacity building) ---deliver the goods!—credibility/reliability • Networking: - Why should other groups partner with you? -----What can you offer? - How do they know you exist? - Make friends! Network more!
NETWORKING • SEUK; C. Matters; Co-op, Locality, SocialFirms UK • Hounslow Community Network • Hounslow/Ealing Social Enterprise Forum • London Borough of Hounslow- Officers and Councillors) • TRUSTS • Joining in with consortiums to access funding • Hounslow Social Enterprise Support Project
Funding Don’t keep all your eggs in one basket!
Marketing • Networking • Website /Email • Local Media- newspapers, radio, street banners etc • Leaflets • Other networks (e.g. Hounslow Community network) • Hounslow Councillors /Officers /Groups
OTHER TIPS • SEEK OPPORTUNITIES BUT KEEP WITHIN ORGANISATION’S KEY OBJECTIVES • ESTABLISH CLEAR BUSINESS PLAN • PARTNERSHIP WITH STAFF • VOLUNTEERS AND TRUSTEES/BOARD MEMBERS • PERSISTENCE • PUBLICITY AND PR • WRITING FUNDING BIDS • RISK TAKING
Sources of help • www.socialenterprise.org.uk • Co-operatives www.cooperatives-uk.coop • Social Firms www.socialfirms.co.uk • http://www.cabinetoffice.gov.uk • Social Enterprise Mark www.socialenterprisemark.org.uk • Business in the Community www.bitc.org.uk • BITC arc project ; pro bono support from companies • Volunteers • Apprentices, students etc
Why should your project continue? • What are YOUR key objectives? • What is your ‘business case’ • What is your ‘usp?’ • Why should you receive funding and support? • Can you provide evidence of why your project is needed? • Who knows about your work? • Are you communicating with those who control resources?
What is a social enterprise? “A social enterprise is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners” (UK Government Department for Trade and Industry )
Reasons to consider social enterprise • Cuts in public funding • Grant funding disappearing • Value for money • Need to demonstrate business approach and become ‘sustainable’ • New opportunities • Generating income helps independence
Challenges of running a business • You need an idea that will make money! • Market research your opportunities-who are your customers? Who will pay for the service/product? Who are your competitors? • You need start up capital plus cash flow • You need a legal structure • Go it alone or with partners ?
You must be entrepreneurial “A social entrepreneur is someone who works in an entrepreneurial manner, but for public or social benefit, rather than to make money. Social entrepreneurs may work in ethical businesses, governmental or public bodies, quangos, or the voluntary and community sector”. School for Social Entrepreneurs, UK
Other points • Social enterprise is the BUZZ concept • Social enterprise does not guarantee funding • Start up businesses have high failure rate • Essential to learn from others • Network with other social enterprises • Consider partnering with others • Get as much (free) advice and training as possible