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Realisation by Mariana DEVAUX, Aurélie BESSON, Manon VEDEL, Iris MARION, Aurore HULIN

Realisation by Mariana DEVAUX, Aurélie BESSON, Manon VEDEL, Iris MARION, Aurore HULIN. STRENGTHS. WEAKNESSES. engage professionnals in ( wine -) tourism & guides speaking foreign languages try to develop sponsor-& partnership (garage - 4wheel cars).

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Realisation by Mariana DEVAUX, Aurélie BESSON, Manon VEDEL, Iris MARION, Aurore HULIN

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  1. Realisation by Mariana DEVAUX, Aurélie BESSON, Manon VEDEL, Iris MARION, Aurore HULIN

  2. STRENGTHS

  3. WEAKNESSES • engage • professionnals in (wine-)tourism & • guides speakingforeignlanguages • try to develop sponsor-&partnership(garage - 4wheel cars) • undertake actions improving communication • harmonisation, graphicalchart, ergonomicwebsite

  4. WEAKNESSES • rethinkwinetasting room and boutique • improvepresentation of winesofferedduring the excursion • resolve paradoxe of 4wheel drive whilstpromoting iso14001 label in winemakingprocess • Adaptopeninghours of wineshop to the timeshedule of the wineevents

  5. OPPORTUNITIES

  6. THREATS • createshuttle service between Marseille airport, Avignon railway station & Beaumes de Vénise • Relancer le projet intercommunal : faire la promotion des appellations qui avaient échoué à cause du maire. • createpartnershipbetween the syndicats of nearby appellations

  7. SWOT SCHEME TERRITORY Opportunities: PACA, mediterreanclimate, Dentelle de Montmirail Excellent notoriety, good geographical situation Threats: onlyaccesible by road, institutionalconflicts, strong concurrence amongstnearby appellations LONGEVITY - Sustainableyearlyevent(everyThirdweek of October – Week of Taste – 15th edition) AUTHENTICITY - The cooperativewineryadoptsexperiental marketing - Human contact betweenvisitors and winegrowers - Vivedemotions / sensibility WINE TOURISM Linkingsectors of tourism and winegrowing • WINE CULTURE • -Different terroirs: Farisian, trias, Bel Air & Muscat • Integratedgrapegrowinsprocess • AOC label TOURISM Cultural, green, informal real life experience, wine

  8. Our recommandations

  9. Thanks for your attention

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