Criterios clave en el desarrollo de la adaptación

2. Criterios clave en el desarrollo de la adaptación Ernest Roselló Junio 2005

3. Agenda • ¿ Quienes somos ? • La visión del proceso de negocio • Integración de Servicios. • Estrategia de Interfases. • Cargas iniciales de Información • Desarrollos permanentes para los satelites • Autorizaciones • Soporte post-implementación

4. Our Vision Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

5. Henkel worldwide • 282 companies • 76 countries. • Sales in 126 countries. • 51.200 employees.

6. Home Care Personal Care Adhesives, Sealants and Surface Treatment Consumer Industry Quality with Brands and Technologies Three areas of competence

7. Sales in 2004 by business sectorin million euros Sales 10.592 – EBIT 800

8. Brands Home Care Personal Care Adhesives

9. Leading Markets 2003 in value

10. Spanish Brands…

11. ... and customers.

12. Agenda • ¿ Quienes somos ? • La visión del proceso de negocio • Integración de Servicios. • Estrategia de Interfases. • Cargas iniciales de Información • Desarrollos permanentes para los satelites • Autorizaciones • Soporte post-implementación

13. ¿cual és nuestro entorno? • Diversidad de Mercados • Mercados maduros altamente competitivos. • Complejidad en la relación con nuestros clientes (ECR) • Cambio de la producción en masa hacia la solución particular. • Globalización • Crecimiento via adquisiciones e integraciones • …

14. Business Impacts Market Mega-trends Business Strategies Globalisation New Markets New Clients New Competitors New Competencies New Services required Integration Networking Partnership Customer Focus Concentration No market growth New Enabling Technologies ¿y las tendencias del mercado? Enterprises must focus on customers through integration, network and partnerships creation Gartner Group

15. MARKET Article Customer Supplier Customer Services Management Business Management Strategic Development Market Development Administration Sales Logistics Finances Purchases Administration Management PRODUCTION ¿ que procesos debemos cubrir ? Hammer schema

16. eCRM Atencion cliente Web vendedor eMarket Web cliente Web Consumidor Proveedor Distribuidor Consumidor Vendedor Transportistas Business-to-Business eHuman Resources ePerformace Management Web Henkel INTRANET eProcurement Web proveedor Web transportista ¿Qué estrategia debemos seguir? integración y/o colaboración … Procesos Cubiertos

17. ...y conceptos de mejora continua. Balanced Scorecard Objective: “Maximize the Company value” Economic & Financial High efficiency Capital employed Volume CT ROS ROI Stakeholder Diversify offer Clients Fidelity Service perceived Processes Production Purchasing Physical Distribution Learning & Growth IT R + D HRs Kaplan / Norton http://www.bscol.com

18. ¿ que necesitamos ? • Gestionar la diversidad. • Gestionar el cambio. • Capacidad de Integración. • Simplificar la complejidad. • Establecer standards • Necesitamos un edificio solido que nos permita crecer y… • ¡¡¡¡ Que dure !!!!….

19. y … dure…..

20. …Desde un entorno complejo en el 2000… North America 16 accounting sites, 29 general ledgers, 13 different IT systems Europe 85 Companies, 87 Production Sites in 16 Countries 26 different IT-systems (10 legacy & 16 SAP) Latin America 14 accounting sites, 8 IT systems Asia - Pacific More than 50 IT systems

21. Bus.Warehouse Bus.Warehouse U-W CRM U-K CRM eBusiness eBusiness U-W APS U-K APS Business Warehouse Bus.Warehouse Bus.Warehouse U-A CRM U-T CRM eBusiness eBusiness U-A APS U-T APS …hacia una nueva arquitectura en 2010.. Henkel Portal European Detergents System European Cosmetics System Management Information System International Data Harmonization Shared Services System Shared Services System European Adhesives System European Technologies System

22. InfoService / iDeAs Customer web Carrier web Supplier web HR web Intranet Link AIDA Telephone Sale CPiSales Customer Centric KPI DW DW ODS Business Analysis WAS Excel PPP Extractors Promotional Activity SAP-APO (DP) Manug. (DRP) Internet Order entry Customization Sales conditions Payment Forecast BAPI, RFC CAS Crder entry EDI Payment Master Files Shipments Productions Delivery Travel Expenses (IDH workflows) Manugistics (MTM) BDLAP SGL …con aplicaciones satelite standard. External Information (Nielsen,Dym.) Single Source User profile

23. Liderado por una organización internacional. “VITO”

24. Shared Services / Business Units Covering Worldwide: Application Develoment Application support AS-SAT CC CC ITF AnalystCC Service Manager. IT Country Partner Business Country Partners Programming Pool Business Users ITF AS-SAT BCN Central Help Desk Country Local Support Country Help Desk CNS Projects Office Con una IT Factory en Barcelona … With highly qualified and skilled International people

25. FI SD MM CO PP AM QM PS e-business OC PM IS HR Usando… Tecnología.

26. Agenda • ¿ Quienes somos ? • La visión del proceso de negocio • Integración de Servicios. • Estrategia de Interfases. • Cargas iniciales de Información • Desarrollos permanentes para los satelites • Autorizaciones • Soporte post-implementación Master Files Portal B2E Portal P2S Portal CRM

27. ¿Integración? … ¿EAI? A set of technologies that enables the integration of end-to-end business processes and data (information) across disparate applications to increase the organization’s ability to respond and adapt to change Source: Accenture

28. Business Information System Archivos Maestros, 1er nivel de integración… Business Processes Definition Data Warehouse Order to Cash Purchase to pay Demand Control Product to Market CRM nn.... Harmonized Master Files Data Consolidation

29. …considerando basicamente: STRATEGY RESPONSABILITY TOOLS To execute the tasks in origin and in its natural order. To ensure the information quality and the tasks execution. To Define a Data template covering all Business requirements. To reduce the elapsed time of Article creation process. To simplify the technical tasks to business people.

30. En un entorno de colaboración para reducir: Time to Market the right information, to the right person, at the right time

31. …integrado en un portal B2E …

32. …con un portal de funciones de negocio… Dinámico Menú Personal Personalizado MultiLenguaje …

33. ...adaptable a cualquier partner. Cliente Proveedor Vendedor Empleado

34. Integrando CRM • ... Usando herramientas especializadas para cada tarea. Customer Service (Front Office) CONTACTS AGENDA HOT-LINE Back office CONTACTS Comercial System Logistics System Finantial System (...) AGENDA

35. Agenda Back-Office ILLUSTRATIVE

36. Hotline Front Office ILLUSTRATIVE

37. …e integrando Marketplaces.

38. Resultados y conclusiones • Simplifica los procesos administrativos. Eliminando tareas sin valor añadido y permitiendo ejecutar las tareas en origen y en un orden natural. • Establece procesos non-stop. Eliminando intervenciones manuales y barreras entre departamentos y/o compañias. • Incrementa la calidad de las decisiones, reduciendo el tiempo para pensar y reaccionar. • Organiza la colaboración entre partners • Incrementa la capacidad y la velocidad para adaptarse al cambio • Permite la independencia entre la logica de negocio y los sistemas. • Incrementa “speed to market” en nuevos productos y servicios. • Incrementa la agilidad y flexibilidad de los sistemas • Reduce el coste operativo

39. Agenda • ¿ Quienes somos ? • La visión del proceso de negocio • Integración de Servicios. • Estrategia de Interfases. • Cargas iniciales de Información • Desarrollos permanentes para los satelites • Autorizaciones • Soporte post-implementación Arquitectura

40. Entorno Intranet + Maestro Articulos SAP Enterprise Portal LDAP Alcatel Client Quick Mail Sametime Domino R6 Workflow- Engine

41. Master file SAP standard tool

42. Internal Area DMZ Area Portal Business Logic Autentication RDBMS Portal Addin Portal Addin ERP Portal Addin Personalization Secure Layer Secure Layer Access Security Document Management Render Web Services Outside-in Collaboration environment Scope Business Rules InfoService

43. Send MAIL Warnings ROLE management 8 Documents Work Calendar (in SAP) CRM tool Analysis Administration SOURCE SYSTEMS PROCESS 1)Due dates 2)Dunning Levels 3)Ctrl. Small Amounts CC BD EXTRACTOR TOOL User Hierarchy Others.. Rules For Categorizing / FILTER Customer Centric 8 Transactions SALES ROLE 4 Tasks A/R ROLE 8 Tasks Ctrl. of Common Characteristics WORKFLOW A/R ROLE SALES ROLE DOCUMENT LIST MASS FUNCTIONS • Functions • Col. Selection • Sort • Search DOCUMENT LOOK (Details) Transaction Doc. Type Reason Action Buttons WEBGui / SAPGui RFC’s Change Status Attach Doc.N. Change Due Date SAP ENVIRONMENT P08,P01,P11,P12

44. Agenda • ¿ Quienes somos ? • La visión del proceso de negocio • Integración de Servicios. • Estrategia de Interfases. • Cargas iniciales de Información • Desarrollos permanentes para los satelites • Autorizaciones • Soporte post-implementación EAI IDOCS User Exit Business Connector .

45. 4th Generation: “Application Integration” 3rd Generation: “e-Biz Integration” Ubiquitous Integration Highly process-oriented Streamlined e-commerce integration Human-to-app integration more common Wireless Integration Solutions are more internally consistent with flexible configurations 2nd Generation: “EAI” Business Process Integration Focus Three types: - EAI - B2B - Web integration Product bundling or partnerships 1st Generation: “App. Integration” Link disparate apps within the enterprise (A2 to B4) Front-to-back office Sync and async MQ-oriented Cobble together point solutions Linking like apps Point-to-point One-off solutions Focus on systems Batch integration In-house integration Cuatro generaciones de integración. Increasing Business Value, Increasing Complexity and Cost Time Gartner Group

46. Between Companies, symmetrical structure: using Partner codes. Retailer: Upstream Manufacturer: Downstream XMLmessages Standard OAG Workflow Data Base Portal Data Base Within the Company, Hierarchic structure: using Businnes Areas and Customer codes. ERP Data Base ERP Data Base ERP Data Base Cambios en los procesos de negocio...

47. Collaborating Event Plan Catalog New Event Plan Assortment XML Event Plan message (OAG std) XML Forecast message (OAG std) Conciliated Event Plan Workflow Data Base Frozen day ? BizRules Closed Event Plan New Forecast Calendar Conciliated Forecast KPIs Collaborating Forecast ...y procesos de colaboración. (CPFR) Portal Data Base

48. SAP DB 1 • User 1 • PL/SQL • User n • SAP DB n • Table usando Data Base Link. A Business Intelligence table is updated by a PL/SQL program, executed under a specific user, who has direct access, using a Data Base Link, to a specific SAP Data Base.

49. EAI • (WM) • Table • SAP n • User Exit • SAP 1 • User Exit • RFC • RFC • PL/SQL usando EAI tools… A External table is updated, with the information contained in a message, sent by SAP (basically IDOC), by a EAI tool executed under a External request or a SAP event, depending on the information type.

50. Request • Execution • RFC IS • DB Update ... en tablas básicas... Standard SAP Basic Tables (Customization, Descriptions, etc.) Execution under BI request Business Logic in SAP Remarks: The response time will not be a problem (small volume) The extraction customization tables will be included