Presented by:

1. Presented by:

2. The tobacco-free education program of the American Academy of Family Physicians

4. TOBACCO AND YOU!!! Short-Term Effects of Tobacco Use The reasons people smoke or chew tobacco How tobacco ads influence you to smoke

5. Short-Term Effects of Tobacco Use ? ….and Long-Term

6. Short-term effects of tobacco Bad breath/zoo breath Yellow teeth and fingers Less money to spend Clothes smell Burn holes and chew stains Coughing/hacking/hurling phlegm Ashes and butts everywhere

7. Pre-Activity Exercise

8. Pre-Activity Exercise Estimated percentages of groups who use tobacco products (cigarettes, cigars, and spit/chew tobacco) Overestimated the percentages Advertising compels you to believe that tobacco use is more prevalent than it really is…

9. Classroom Pre-Activity Estimate the % of people who use tobacco?

10. BREATHING TIME!!!

11. This could be your Grandma

12. Normal Emphysema

13. How much does tobacco cost

14. Price of pack/can of tobacco $3 per pack/can X 7 days = $21 per week $21 per week X 4 weeks = $84 per month $84 per month x 12 months = $1008 per year

15. Other ways to spend money

16. Other ways to spend money

17. Brief Review Short-term effects of tobacco use Experienced how it feels to be short of breath and what happens to your lungs Discovered how expensive tobacco use can be…. WHY DO PEOPLE STILL SMOKE ???

18. Reasons why people use tobacco

19. Reason 1 - IMAGE “What does a smoker’s breath really smell like?” “What does it taste or smell like to kiss a family member who smokes?” “If using tobacco makes you look and smell bad, why would you want to smoke or spit?”

20. What are tobacco ads selling

21. Reason 2 – Lose Weight/Be Thin “Do you think it’s really worth starting such an addictive habit in order to lose a few pounds?’

23. Reason 3 – Peer Pressure “Is it easy to say ‘no’ to your friends?” Ways you can say ‘no’ to your friends if they offered you a cigarette or spitting tobacco….

24. Reason 4 – Looking Older/ Being Like Parents “What if your parents smoke?” Parents did not realize how harmful smoking could be when they started, but YOU do.

25. Reason 5- Advertising Football scoreboards Sponsoring tennis tournaments Movies (TV, video, DVD) Baseball billboards Race cars/ televised races Internet

27. Tobacco industry pays … G- and PG-rated movies show tobacco Nearly ALL movies rated PG-13 show someone using tobacco products “What are some movies that come to mind…?”

28. TIME (in sec., listed in parentheses) of exposure to TOB, Alcohol, and other substance use: Pinocchio (271) 101 Dalmations (299) Alice in Wonderland (323) Dumbo (243) James and the Giant Peach (206) A recent study (Pediatrics. 2001;107;1369-1374)

29. Tobacco and Advertising What marketing strategies are used? Does it show the reality/truth? Who does this ad try to attract? What does the ad convey about people who use this brand of tobacco?

31. Tobacco and Advertising Tobacco ads depict people apparently enjoying cigarettes and spitting tobacco The actors and models in these ads are supposed to represent people you admire and aspire to be like In just 1 hour the tobacco industry will spend $1 million on advertising created to manipulate you to use their products

34. What Ads DON’T show

35. Emphysema is like the Straw Remember Grandma Remember her lungs Remember… YOUR lungs

37. Oral Tobacco Use “Nice teeth…and hey, nice oral cancer too”.

38. Presentation Review Short-Term Effects of Tobacco Use The reasons people smoke or chew tobacco How tobacco ads influence you to smoke

39. Short-term effects of tobacco Bad breath/zoo breath Yellow teeth and fingers Less money to spend Clothes smell Burn holes and chew stains Coughing/hacking/hurling phlegm Ashes and butts everywhere

40. Emphysema Lung Please Do No SMOKE

41. Presentation Review Short-Term Effects of Tobacco Use The reasons people smoke or chew tobacco How tobacco ads influence you to smoke

42. Reasons why people use tobacco

44. Presentation Review Short-Term Effects of Tobacco Use The reasons people smoke or chew tobacco How tobacco ads influence you to smoke

47. White Warning Box “fine print” to appear unimportant Those targeting women DO NOT address (e.g., low birth weight, complications with pregnancy) Those targeting men DO include these Message to young men that there are few health concerns for them

48. Presentation Summary REVIEW: short-term effects, why people use tobacco, monthly/yearly cost. “What have you learned…?” Deceptive marketing techniques used by tobacco companies Look for the truth in what you “see”

49. Poster Contest! Remember message from today in the classroom Opportunity for YOU to “advertise” tobacco-free Local, State, and National prizes Shows community involvement

50. Leah Norsworthy – Oklahoma 2001 National Poster Contest, First Place

51. The Poster Contest Brainstorm poster ideas! Create a poster “advertising” what it is like to live tobacco-free State poster contest prizes available (trip to Washington D.C. for Nationals) ask your coordinator….

52. Amanda Natal – New Jersey 2001 National Poster Contest Third Place

53. You CAN Make A Difference! “I believe that Amanda’s experience with Tar Wars will help her make a wise decision when she is confronted with the issue of smoking.” Auria Natal, mother of New Jersey winner

55. Poster Contest Guidelines Emphasize the positive effects of being tobacco-free. Be original and creative - not from other sources (cartoons, movies, characters). All media except computer generated artwork is allowed. 4th or 5th grade, individual submission

56. Contest Winners State and local prizes The National Winner receives a family trip – worth up to $3,000 – to Disney World!

58. (800) TAR-WARS www.tarwars.org