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High potential value. Perceived utility of the idea in terms of creating public value. Low potential value. Unattractive / repulsive. Highly attractive / appealing. Attractiveness of the idea in terms of how it fits with or supports my current practice .
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High potential value Perceived utility of the idea in terms of creating public value Low potential value Unattractive / repulsive Highly attractive / appealing Attractiveness of the idea in terms of how it fits with or supports my current practice