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How the Core might be delivered To help learners understand that the Travel & Tourism industry comprises several inter-related spheres of activity offering a wide range of opportunities for visitors, get students to identify and provide examples of the main Travel & Tourism component activities present in your local area. Place these into suitable categories, such as: • Travel • Transport • Catering • Accommodation • Entertainment • Sport & Leisure • Other Visitor Attractions
Investigate local area tourism provision Find out what there is to do in the local area. • How many different visitor attractions are there? • Are these all natural attractions or built attractions? • Are they free to visit or paid attractions? • What accommodation is available? • Is the area easy to access from other destinations? • Which types of visitors come most often to your area?
Undertake a variety of case studies • Learners should investigate their local area and provide examples of what is on offer from a variety of Travel and Tourism providers: • Adverts – local press, guides & tourist publications • Promotional leaflets & flyers • Brochures • Website pages, blogs, Twitter, etc.
Customer service in action Assess the personal skills and qualities needed by front line staff. Visit at least one appropriate organisation, to observe customer service delivery: • Travel agency • TIC • Hotel • Transport operator • Attraction
Learners should also be able to provide details of the following aspects of their destination’s appeal to visiting tourists: • Climate • Natural environment • Accessibility(internal & external) • Accommodation • Attractions (natural & built) • Food, drink and entertainment • Location (landscape features) • Culture (dress, arts & crafts, performance, language & religion).
Paper 1 examines syllabus content in a variety of ways Cons • Most tourist facilities are in a small area which becomes crowded in high season • Tarred roads and self-drive tourism takes away some of the wilderness appeal Question: Explain why tourists are attracted to Hwange National Park. . Hwange National Park Pros • Top wildlife viewing with all of the Big Five present • Wide variety of animals • Nightdrives and walking safaris are available at most camps • Proximity to the popular Victoria Falls • Accommodation options for all budgets • Excellent park for self-drive and self-catering
The interpretation of photographs The image shows part of a cruise ship deck. Learners should be able to: • Identify key features of a cruise ship. • Explain at least two ways in which cruise ship staff will provide a service to passengers. • Explain how the passenger experience can meet customers with different needs.
The interpretation of text “MICE for economic growth”, A’sambeni 2016 brings together local and international Meetings, Conference, Exhibition and Events organisers to meet and network with Zimbabwe’s leading hotels, venues and event suppliers. The focus of the expo is to highlight business tourism as a generator of income, employment and foreign investment with a view to developing travel and tourism interest in Africa, and in Zimbabwe in particular. Question: Explain the role that three different types of T&T organisations play in business tourism.
Question Zimbabwe is a developing tourism destination. Explain three ways in which the expansion of tourism in the country might create negative social and cultural impacts. (6 marks)
Answer Award one mark for the identification of each of three valid negative socio-cultural impacts and then a second mark for each for an appropriate explanatory development. • Uneven population distribution (1) – decline in other areas (1) • Demonstration effect (1) – loss of cultural identity (1) • Morals (1) – sex tourism rife (1) • Loss of traditions (1) – culture clash (1) • Credit all valid reasoning.
Points to note • Candidates have the opportunity to use their local knowledge in many of the questions on Paper 1 • Answers do not have to go into great detail to score well
Primary evidence This is often also referred to as ‘field research’ as it refers to data collection at first hand, i.e. involving direct communication with targeted respondents. There are many forms that primary research can take: • Questionnaires and surveys • Personal interviews • Visual observation surveys • Photographs and sketch diagrams. Further details are given in the Coursework Guidelines.
Secondary evidence • The list of potential sources of secondary information is limitless. However, teachers must ensure that candidates choose secondary or ‘desk research’ sources carefully to maintain total relevancy to the investigation. • Candidates must be taught to provide detailed references for any information sources they use within their investigation, whether they come from the Internet or from other printed sources. • All of these details should be included in the bibliography and resource list included at the end of the investigation.
Unit 5 content The syllabus for Marketing and Promotion covers the following six aspects: • Role and function of Marketing and Promotion • Market segmentation and targeting • ‘Product’ as part of the marketing mix • ‘Price’ as part of the marketing mix • ‘Place’ as part of the marketing mix • ‘Promotion’ as part of the marketing mix
What is expected • Learners are expected to be aware how organisations use marketing and promotion to increase customer numbers, to generate sales, and to create a positive image of the company and its products • Understand how organisations find out what customers actually want from a specific travel and tourism product or service • Understand how and why marketing analysis tools such as SWOT and PEST are used • A thorough familiarity with the Marketing Mix.
Imagine that a tour company is going to start offering a new tour in Zimbabwe
Build such investigations of the local area into your scheme of work
