XenDesktop – Desktop Delivery Vision

1. XenDesktop – Desktop Delivery Vision

2. Agenda An Architecture Built for Flexibility and TCO VDI: Turn the Hype into Money Best Ways to Sell XenDesktop to XenApp Customers Winning in VDI - the Competitive Landscpe

3. An Architecture Built for Flexibility and TCO

4. Typical Desktop Deployment User Settings Desktop Management X 1. procure 8. retire Tightly Coupled X X Profile 7. back-up 2. image Apps Apps Windows 6. maintain 3. secure Locally Installed Hardware 4. deploy 5. monitor Existing methods, tools, and processes OS

5. Desktop Delivery Vision User Settings Virtualized & Isolated Profile Apps Apps Windows Dynamically Delivered Hardware XenDesktop OS

6. Desktop Delivery Components Support Brokering Monitoring User Settings Apps User Profiles App Delivery client server WAN Optimization Users Secure Remote Access Access Devices Desktop Provisioning Virtual Desktop OS Virtual DesktopHosting Infrastructure Telephony

7. Desktop Delivery Components GoToAssist Desktop Delivery Controller EdgeSight User Settings Profile Management Apps Virtual Desktop Agent XenApp (VDI) DesktopReceiver Desktop Appliances Access Gateway WANScaler Provisioning Server Virtual Desktop OS XenServer (Hyper-V, VMware, Blades) EasyCall

8. Reference Architecture Access Gateway Desktop Delivery Controller Domain Controller ADOU Remote or Home Users Portable Profiles XenApp Provisioning Server LAN Connected UsersDesktop Appliances XenServer SAN Data Center

9. Planning for XenDesktop Factors Considerations and choices Topology Centralization; remote access; security enclaves; storage technologies Endpoint devices Desktop Appliances; Bring Your Own PC; “fat” client devices Performance Virtualization technology; blade PCs; network bandwidth OS management Shared golden image(s); per - user private image management; patches; anti - virus Applications Delivered by XenApp ; embedded in OS image; web apps; performance requirements Personalization Profile management; desktop lockdown policies; per - user disk image Business needs Fault tolerance; scalability; delegated administration; help desk Cost Storage technologies; shared/private images; hardware cost; bandwidth requirements

10. Key Take-Aways 1 Plan your desktop delivery strategy carefully But don’t be afraid of setting up a minimal ad-hoc trial environment 2 Deliver the best end user experience Leverage the richness of ICA combined with Desktop Appliances 3 Leverage virtualization and streaming Build a dynamic environment that reduces management overhead   

11. VDI: Turn the Hype into Money

12. XenDesktopDeliver desktops as a service to users anywhere Hi-definition user experience Single image desktop management Best desktop TCO

13. VDI 1.0One image per user - A step in the right direction… VM4 VM3 VM2 VM1 Virtual Delivery Protocol Desktop Appliance VM Infrastructure

14. Virtual Desktop User Settings DesktopAppliance Apps OS On-demand assembly Delivered with best user experience Dynamically assembled at runtime Single master of each component

15. XenDesktop delivers real savings 40% lower TCO

16. E-Trade increases speed of desktop delivery • Challenge • Provide desktops to call center in Manila • Reduce cost & increase speed of desktop deployment • Results • Instant delivery of virtual desktops • Minimize IT staff in remote location • Why Citrix • Superior user experience • Resilient to high latency networks • Single image management for reduced storage costs

17. 2009 Key Plays 2 3 1 Cut desktop TCO by 40% Enable a virtual workforce Cut costs with Green Computing

18. Best Ways to Sell XenDesktop and XenApp to New and Existing Customers

19. Market Opportunity for Desktop Virtualization Separate Server Virtualization from Desktop Virtualization Huge Desktop Virtualization wave is coming. $12-15 Billion market by 2012 Leverage Interest in VDI Build a VDI Practice Partner with Citrix

20. Why Are We Here? Increase overall account penetration in installed base XenDesktop can be the lever to expand the footprint when XenApp has hit a plateau Many customers seeking VDI, but don't know why Curious about the hype, but need help with direction Extremely competitive marketplace Use everything you have to beat the competition – XenApp and XenDesktop Offer more tools in the toolbelt – customers need the flexibility and choice Converting XD opportunity to XA sale is okay!

21. 1,2,3: Getting to the Right Solution Step-By-Step Step 1: Understand the needDetermine if the customer is trying to solve an application challenge, a desktop challenge or both Step 2: If a desktop challenge, understand the usersIdentify needs and challenges the customer might not have considered Step 3: Recommend a solution that addresses needsLook for appropriate cross-sell and up-sell opportunities

22. Step 1: Differentiate App vs. Desktop Challenges Application Delivery Desktop Replacement • Example: • Full desktops for physicians with their own PCs • Windows updates, patches and refresh • TCO of entire desktop • New desktop deployment • PC refresh or migration • Remote access for entire desktop • Extend client hardware lifecycle • Examples: • EMR implementation across a healthcare network • SAP updates for everyone • Application management challenges • Application performance • Frequent application updates • Legacy applications • Application conflicts • Remote access for specific applications Try to expand to XD Up sell XA for app delivery

23. Recommend XenApp for Best Application TCO XenApp requires less infrastructure 2X to 10X greater single server scalability! Less network storage TSCALs are perpetual licenses VDI is usually overkill for pure application challenges Fewer desktops per server More networked storage and storage maintenance VECD are annual licenses

24. Step 2: Sell What Works - If It’s a Desktop Problem, Profile the Users Be the trusted advisor – offer options Find the best match of TCO to the use case Take advantage of competitors' limitations They only offer "one-size-fits-all" Only Citrix offers complete app delivery for VDI Increase chances of success While expanding discussion to multiple use cases

25. Step 3. Recommend A Solution that Addresses Needs All or most of their apps (hosted) Many of their apps (hosted and streamed) Some of their apps (streamed and hosted) • Temps • Production floor • Call center • Retail cashier • Retail bank teller • Human resources • Operations, Finance • Power Users: Developers, Engineers • Sales • Executives • Field operations

26. Pre-Call Planning App or Desktop Challenge? Desktop What do your users need? Application Mobile WorkerOffline access to applications Task WorkerStandardized, limited set of applications Office WorkerPersonalized desktop environment Power User (Office Worker)Personalized desktop with high performance XenApp Hosted or Streamed apps XenApp Streamed apps on laptops XenApp Shared Desktop XenDesktop VM-based desktop XenDesktop Blade PC-based desktop

27. Winning Combination XenDesktop alone is winning against competition Best performance, storage savings and single-image management Built-in app delivery in Enterprise and Platinum editions! XenApp Platinum and XenDesktop together are unbeatable Meets needs for all worker use cases Best app delivery solution for all Windows apps