10 likes | 157 Views
Ad Awareness: FMCG. Radio increases ad awareness by 100% for FMCG campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 138 FMCG campaigns; average radio spend £348k. Source: radioGAUGE from the RAB. 100% uplift.
E N D
Ad Awareness: FMCG Radio increases ad awareness by 100% for FMCG campaigns Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads Base: 138 FMCG campaigns; average radio spend £348k Source: radioGAUGE from the RAB 100% uplift