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Who is this guy?

IMPACT OF Social MEDIA: Hiring Your Online Salespersons for Free Zongqing Zhou, PhD Professor College of Hospitality and Tourism management Niagara university, USA Presented at istte conference oct , 2010.

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Who is this guy?

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  1. IMPACT OF Social MEDIA:Hiring Your Online Salespersons for FreeZongqing Zhou, PhDProfessorCollege of Hospitality and Tourism managementNiagara university, USAPresented atistte conferenceoct, 2010

  2. The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide. • Create the first Internet Marketing course for tourism major in the world. • Can be reached by email: zhou@niagara.edu • Or find me at facebook • Lindedin • Twitter • Or simply google “zongqing zhou” or “周宗清” if you know Chinese. Who is this guy?

  3. A category of sites that is based on user participation and user-generated content. • social networking sites: facebook, LinkedIn • Messaging sharing site: twitter • Video sharing site: youtube • Photo sharing site: flickr, picasa • User rating/opinion site: yelp • Personal publishing: blogging (eg. Google’s blogger) What is social media?

  4. Social Media

  5. Why social media? Are you convinced?

  6. A brief history of the internet evolution

  7. Internet marketing strategies

  8. Is it a Fad?

  9. Facebook & Tourism: An Example

  10. Google partnership with social media What’s new

  11. Social site FourSquare is gaining incredible popularity. The basis of this site is for users to use their mobile devices to check-in to places they visit. For example, if Joe smith goes to Starbucks, he would ‘check-in’ to Starbucks on his phone. This would automatically update Joe’s Facebook, Twitter, and LinkedIn accounts. Joe would also accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination.. The future is here: Foursquare

  12. This is still in the web 2.0 phase. However, where it is beginning to cross over is it’s impact on real life. Companies can run promotions at their store and give away a gift to their ‘Mayor’. For example, Starbucks could give Joe a free cup of coffee each week just for being the Mayor. Joe promotes Starbucks to hundreds of his friends and followers on social media sites and Starbucks encourages sales through the point accruals. The future is here (cont.)

  13. Website as a marketing tool (contents) SEO and SEM Social Media Marketing Customized/user-generated social network marketing Internet Marketing strategies: an integrated approach

  14. 社交化（人气化）(social buying) • 顾客至上化 (customer is the king of all kings) • 个性化 (individualization and personalization) • （商家和顾客）互动化 （Interaction) • 透明化 （transparency） • 产品换代加速化 （short product life cycle) • 竞争加速化 （increasing competition） The New age of internet marketing

  15. The hub of your Business

  16. Privacy Ethics Legality Issues

  17. Questions??

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