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FROM FARM TO TABLE: SEEDS OF SUCCESSFUL MARKETING

FROM FARM TO TABLE: SEEDS OF SUCCESSFUL MARKETING. Rice Soybeans Corn Wheat. RICE. Staple food for over half the people in the world A native of Asia Arrived on the shores of North America in 1694 Thrives in tropical areas because of the warm, wet climate

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FROM FARM TO TABLE: SEEDS OF SUCCESSFUL MARKETING

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  1. FROM FARM TO TABLE:SEEDS OF SUCCESSFUL MARKETING Rice Soybeans Corn Wheat

  2. RICE • Staple food for over half the people in the world • A native of Asia • Arrived on the shores of North America in 1694 • Thrives in tropical areas because of the warm, wet climate • Fields are flooded to provide plants with moisture & to kill weeds & pests • Needs an average temp of 70 degrees • Inexpensive & can be made into lots of items • Grown in more than 100 countries • China & India are the top-producing countries • Rice starch is the basis for face powders & used in baskets, mats, sandals, etc.

  3. SOYBEANS • Dicots (meaning a flowering plant with two seed leaves) • The seeds are round & usually light yellow • The plant can grow to be 2-5 feet high • Originated in China & brought to the US in the 1800s • US produces about 60% of the world’s soybeans • Contains about 20% oil & 40% protein • Two basic products are protein meal & oil • Most of the oil is consumes as margarine, shortening, mayo, salad oils

  4. Corn • A grain that is tens of thousands of years old • Native of Mexico as maize • Prefers about 20 inches of rain a year • Can be grown in three months & is second in world grain production • One of our nation’s top agricultural products • US produces about 36% of the world’s supply • Can be found in more than 4,000 food & non-food products • Leading source of sweetener • Used to make industrial products like paint, paper, ceramics, & batteries • About 50% of the corn crop is fed to livestock

  5. WHEAT • Cultivated & used for food for thousands of years • Originated in Egypt • Most popular grain for making bread • Today the US is the largest producer of wheat • While growing, wheat needs lots of sunshine & 12-15 inches of water • Planted in the fall & in the spring • Remains dormant in the winter (sleeps) • World’s most widely-grown grain because over 1/7 of all farmland is used for planting wheat • King of Grains

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