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WELLNESS FOODS

WELLNESS FOODS. Hayley Marson BSc (Hons) MSc RNutr Nutritionist. WELLNESS FOODS. What is Wellness & What are Wellness Foods? Introduction to Wellness Foods Our Mission Statement • Our Portfolio of Products Keeping Abreast of Legislation. WHAT IS WELLNESS?.

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WELLNESS FOODS

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  1. WELLNESS FOODS Hayley Marson BSc (Hons) MSc RNutrNutritionist

  2. WELLNESS FOODS • What is Wellness & What are Wellness Foods? • Introduction to Wellness Foods • Our Mission Statement • Our Portfolio of Products • Keeping Abreast of Legislation

  3. WHAT IS WELLNESS? • The condition of good physical and mental health, especially when maintained by proper diet, exercise, and other lifestyle modifcations (http://medical-dictionary.thefreedictionary.com/wellness) • Wellness is generally used to mean a healthy balance of the mind-body and spirit that results in an overall feeling of well-being (http://en.wikipedia.org) • Wellness is an interactive process of becoming aware of and practicing healthy choices to create a more successful and balanced lifestyle (http://condor.depaul.edu/~rec/pgmserv/wdw.htm) Simple Pleasures: • Living healthy in a fun way • Relaxed • Prevention rather than cure • Balanced Lifestyle • Flexibility • In touch with Nature / Outdoors

  4. WHAT ARE ‘WELLNESS’ FOODS?

  5. MACRO TRENDS Health/ Well-Being Indulgence/ Pleasure Ethical Convenience/ Practicality

  6. CHALLENGES TO ‘WELLNESS’ • HEALTH STATISTICS • OBESITY • 24% adults in England classified as obese • 37% of women had a raised waist circumference • 16% of children aged 2-15 years were obese • DIABETES • CORONARY HEART DISEASE REF: The Information Centre, Lifestyle Statistics, Jan 2008; Health Profile of England 2007, Dept of Health, October 2007 • EU HEALTH & NUTRITION CLAIMS

  7. SMALL STEPS TOWARDS ‘WELLNESS’ • PHYSICAL ACTIVITY • in activity • 40% men and 28% women meeting the recommended target • 3/10 adults have not taken part in a physical activity in last 12m • DIET • in 5-a-day … • 28% men and 32% women consumed the recommended 5-a-day • Children aged 5-15, 19% of boys and 22% girls met the requirements REF: The Information Centre, Lifestyle Statistics, Jan 2008; Health Profile of England 2007, Dept of Health, October 2007

  8. THE IDEA BEHIND WELLNESS FOODS

  9. WELLNESS FOODS MISSION STATEMENT • To be acknowledged as the Group that satisfies Consumer needs for Tasty, Natural, Wholesome and Healthy Food • This will be achieved through: • Understanding the modern Consumer’s attitude to, and our Customer’s strategy for, Tasty, Natural, Wholesome and Healthy foods • Delivering on Consumer’s aspiration for taste, health and environmental concerns • Delivering category leading innovation • Providing category leadership based on consumer insight and nutritional expertise • Developing the capability and wellbeing of our people • Delivering affordable quality for our consumers

  10. WELLNESS ORGANISATION STRUCTURE

  11. WELNESS FOODS CONSIDERATIONS Vitamins Superfoods Fresh Provenance Taste Natural Prebiotics Probiotics Real food Healthy Convenience Kitchen Cupboard Ingredients Omega 3 Beta Glucan

  12. WELLNESS BRANDS Grove Fresh Juice Launched in 1996 1st dedicated Organic juice brand in UK Rowse Honey Established in 1954 UK leading supplier of honey, maple syrup, lemon curd, dessert sauces, coulis Fruit Bowl (Stream Foods) Founded in 2000 Market leader in fruit snacking Dorset Cereals Founded in 1986 Acquired in March 2008

  13. THE WELLNESS PORTFOLIO 5-a-day • Drinks - Juices, Smoothies, Crushes & Fruit Coolers • Fresh Fruit Salads – Family & Snack Packs • Fruit Based Desserts / Jellies • Fruit Based Snacks for Children & Adults • Honey, Dessert Sauces & Premium Spreads • Muesli, Breakfast Cereals, Granola, Chunky Slices & Cereal Bars Fibre Vitamins Lower Kcal Indulgence: ½ Way House Don’t skip breakfast Natural Sweetener Fe, B Vits, Ca

  14. KEEPING ABREAST OF LEGISLATION • Complex, confusing and not fully understood! • Nutrition & Health Claims (Regulation (EC) 1924/2006) • Require companies to substantiate health claims on pack • Article 13 claims (generally recognised claims) have been submitted • For the first time, health claims that refer to the reduction in the risk of disease may be made subject to substantiation. • Read, digest and read again! • EU Nutrition and Health Claims Regulation (Dec 2007 – Amended Jan 2008) • FSA Guidance Notes (Apr 2008) • EFSA Guidance http://www.efsa.europa.eu/EFSA/efsa_locale-1178620753812_NutritionFAQs.htm • Ask Questions & Observe • FSA • TSO • Food Law Consultants • Other Companies • Keep Updated • Conference • Email Updates • Journals

  15. OUR PACKAGING OUR PACKAGING • Nutrition & Health Claims MUST comply with Annex (article 8 (1)) • We mostly rely on the wholesome image of our products rather than claims • Where we do make claims we play safe with ‘conventional nutrient’ claims; fibre, vitamin and mineral claims • We do have a small number of products that use health claims and we rely on the JHCI list of approved health claims and nutrition function claims • Comparative Nutrition Claims MUST comply with Annex (article 9 (1)) • Similar nutrient content e.g. of dairy smoothie • The difference must be at least 30% • Full comp shop and up to date database • Non-specific Health Claim (article 10(3)) MUST be accompanied by a specific health claim (article 13 or 14)

  16. THANK YOU! CONTACT: T: 01536 274104 M: 07740195486 E: hayley.marson@wellnessfoods.co.uk W: www.wellnessfoods.co.uk

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