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Swig’n Snaks ™

Swig’n Snaks ™. Bringing the party to you. Swig’n Snaks ™. Delivery of beers and snacks to universities and surrounding communities. Customers Who want the Party Brought to them. College Students (21-24yr). Beer Enthusiasts (25-44yr).

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Swig’n Snaks ™

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  1. Swig’n Snaks™ Bringing the party to you

  2. Swig’n Snaks™ Delivery of beers and snacks to universities and surrounding communities

  3. Customers Who want the Party Brought to them College Students (21-24yr) Beer Enthusiasts (25-44yr) • College student spends $125/month on beverages and snacks • 6-7 bottles of beer/week • Annual college consumption $5.5 billion • 25-44 yr market : consume 49% of beer sold in US • Target Segment Traits: Internet Savvy and Believe in Fun and Responsibility

  4. Local MicroBrews Beer Distributers Snack Wholesale Refrigerated Warehousing Smart DistributionTM Automated Delivery Dispatch Targeted Marketing Web, Phone & Phone App Customers

  5. The Smart DistributionTM Advantage • Flexible ordering methods • Credit Card /ID check : Safety • Real time inventory numbers & location • Reduced overhead • Supplier personalized market research • Efficient, automated delivery dispatch • Social Media : Viral advertizing &Personalized offers

  6. Go To Market : Top 20 Party Colleges • Year 1 : 3 Pilot Cities • Austin, Tempe, Twin Cities • Swig ‘n Snak Market Share : 6 % • Year 2 – 6 cities • Year 3 – 10 cities • Year 4 – 15 cities, • Year 5 – 20 cities, Market share: 12%

  7. Execution : Seasoned Management Team • Matt Steinkamp: CEO • 21 Years Master Brewer – Stone Brewery • Graduate of the Siebel Institute & Brewing Academy • Fiona Black • VP Engineering & IT • 5 Years CTO Verizon Wireless • 10 Years FedEx VP of Distribution • Mike Turgeon • VP Marketing & Sales • Director of M&S McKinsey's Marketing Practice 15 years • Brian Lofy • COO • Comcast Corporation 13 years Chief Operating Officer • Girish Candran • CFO • Senior VP and CFO Berkshire Hathaway Inc. 27 years

  8. Execution : Knowledgeable Advisory Board Samuel Adams Daniel S. Mead Warren Buffett General Stanley McChrystal G. Kennedy Thompson American statesman, political philosopher, and one of the Founding Fathers of the United States. Retired four-star general in the United States Army. Believes strongly in a safer way of living. President and CEO of Verizon Wireless. Spearheaded alliance with Motorola Droid Division. Active Beta theta Pi member -: advocating Swing ‘n Snaks through his brothers and young executives Ex CEO of Wachovia. American investor, industrialist and philanthropist. Believes in Swig’nSnaks but is waiting to invest.

  9. Financial: Swig ‘N Snak Profitable in Year 3 • CAGR of 57%, aggressive growth fueled by social media • Operating margin of 20% , GM 23% • Initial operating cost kept low by lease and rent model

  10. Financing to Allow Swig ‘N SnaksTM to Bring the Party to You • Would like to raise $1.5 million • $0.5M for Smart DistributionTM development • $1.0M to be used for year 1, 2 operations • Refrigerated warehousing, trucks etc. • Industry comps • 1-2x of gross profits

  11. BACK UP SLIDES

  12. Partners • Local breweries • 512 Brewing (Austin) • Independence (Austin) • North by North west (Austin) • 4 Peaks (Tempe) • Sleepy Dog (Tempe) • Wild Lavender (Tempe) • Town Hall (U Minn) • Granite City (U Minn) • Dark Abbey (U Minn)

  13. Cash Flow

  14. Personalized Service

  15. Secret to Success Accounting Core Sales Core GPS Credit Card / ID Smart Distribution TM Email SMS Internal Order/Entry External Order/Entry

  16. Being Social & Drinking Local is Viral • http://www.facebook.com/profile.php?id=100002334365537 • http://swignsnak.blogspot.com/ • http://twitter.com/#!/swig_n_snak • www.Swig_N_Snak.com • By being social Swig’NSnak is gaining followers in its market segment

  17. Competition for market

  18. Go To Market - Execution Timeline Add 10 New College Cities University of Texas 50K Students Add 10 New College Cities YEAR 4 YEAR YEAR 1 YEAR 2 YEAR 3 University of Minnesota 52K Students Add 8 New College Cities Add 6 New College Cities Arizona State University 70K Students Austin, Twin Cities Tempe

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