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The Brand ROI Connection – How brand value connects with the revenue

The more they prefer you over any other brand, the more your brand value increases and of course connects to the ROI as well since it’s your customer

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The Brand ROI Connection – How brand value connects with the revenue

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  1. The Brand ROI Connection – How brand value connects with the revenue W W W . D E S I G N P R O F I C I E N T . C O M

  2. H A V E Y O U E V E R T H O U G H T H O W A B R A N D C A N C R E A T E R E V E N U E ? D O T H E Y S O L E L Y H A V E T O E X I S T T O C R E A T E R E S U L T S ? O R M A Y B E H O W B R A N D C O N N E C T S T O T H E R O I A T A L L ? W E L L , S E T T L E D O W N B E C A U S E I N T H I S A R T I C L E Y O U ’ L L F I N D A L L O F T H E A N S W E R S T H A T Y O U ’ R E L O O K I N G F O R . O U R B R A N D A R C H I T E C T S A N D B U S I N E S S A N A L Y S T S D E C I D E T O E D U C A T E T H E A U D I E N C E O V E R B R A N D K N O W L E D G E . I N T H I S A R T I C L E , W E ’ L L B E E D U C A T I N G Y O U O N H O W B R A N D V A L U E C O N N E C T S W I T H T H E R O I O F A N O R G A N I Z A T I O N . W W W . D E S I G N P R O F I C I E N T . C O M

  3. T H E C L O S E S T D E F I N I T I O N T O W H A T A B R A N D I S B Y M E R E L Y C A L L I N G I T A S E T O F S Y M B O L S B O N D E D B Y A U N I Q U E C O N C E P T T O R E P R E S E N T A P R O D U C T A N D / O R A N O R G A N I Z A T I O N . T H E R E A R E S E V E R A L P E O P L E T H A T O F T E N C O N F U S E B R A N D S W I T H C O M P A N Y O R O R G A N I Z A T I O N S . W H I L E A N O R G A N I Z A T I O N M I G H T A C T A S T H E F U N C T I O N A L P A R T , T H E B R A N D A C T S A S T H E R E P R E S E N T A T I O N A L P A R T . So, what is a brand? T H E R E M I G H T B E A L O T O F W O R K B E I N G P U L L E D O U T A T T H E B A C K B Y A C O M P A N Y O R A N O R G A N I Z A T I O N ; T H E B R A N D V A L U E I S W H A T K E E P S T H E B A L L R O L L I N G . A T T H I S P O I N T , E V E R Y L A Y M A N R E A D I N G G E T S C O N F U S E D . T H A T T O O M E R E L Y B Y T H E T E R M ‘ B R A N D V A L U E ’ S O L E T ’ S J U S T M O V E O N A N D I L L U S T R A T E W H A T T H E T E R M M E A N S . W W W . D E S I G N P R O F I C I E N T . C O M

  4. And what’s brand value? T O A N Y O N E T H A T I S N ’ T A W A R E O F W H A T B R A N D V A L U E M E A N S , T H E E C O N O M I C V A L U E O F T H E B R A N D I S U S U A L L Y C A L L E D B R A N D V A L U E . E A C H P O R T I O N A N D A S S E T O F A B R A N D I S K N O W N F O R I T S B R A N D V A L U E . F O R I N S T A N C E : M C D O N A L D S N E T W O R T H A N D T H E W O R T H O F M C D O N A L D ’ S T A G L I N E , W I D E L Y D I F F E R . T H E T O T A L V A L U E O F T H E C O M P A N Y A N D E A C H O F I T S B R A N D A S S E T S A R E C O M P L E T E L Y D I F F E R E N T . S O , W H A T ’ S T H E S C I E N C E B E H I N D T H E C O N N E C T I O N O F B R A N D V A L U E A N D R O I ? W E L L , I T ’ S A C T U A L L Y P R E T T Y S I M P L E . T H E M O R E Y O U M A R K E T A N D S E L L Y O U R B R A N D T O Y O U R C U S T O M E R S , T H E M O R E T H E Y P A Y I N T E R E S T I N I T . T H E M O R E T H E Y P A Y I N T E R E S T , T H E B E T T E R T H E Y A R E T O P R E F E R Y O U O V E R A N Y O T H E R C O M P E T I N G B R A N D . F I N A L L Y , T H E M O R E T H E Y P R E F E R Y O U O V E R A N Y O T H E R B R A N D , T H E M O R E Y O U R B R A N D V A L U E I N C R E A S E S A N D O F C O U R S E C O N N E C T S T O T H E R O I A S W E L L S I N C E I T ’ S Y O U R C U S T O M E R ’ S P R E F E R E N C E . S E E ? I T ’ S T H A T S I M P L E ! T H I N K Y O U W A N T T O C R E A T E A B R A N D O R R E V A M P T H E B R A N D T H A T Y O U A L R E A D Y O W N ? W E L L , T H A T ’ S R E A L L Y N O B I G D E A L W H E N Y O U H A V E D E S I G N E N T H U S I A S T S A N D B R A N D A N A L Y S T S F R O M D E S I G N P R O F I C I E N T W O R K I N G S I D E B Y S I D E W I T H Y O U O N Y O U R P R O J E C T . R E A C H U S T O D A Y T O D I S C U S S Y O U R P O T E N T I A L B R A N D T O D A Y . W W W . D E S I G N P R O F I C I E N T . C O M

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