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Body by Milk

Body by Milk. A new add campaign, with a $20 million dollar budget, that is targeted towards teens Uses celebrities and athletes as spokespeople. www.bodybymilk.com Campaign message: “Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.”

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Body by Milk

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  1. Body by Milk • A new add campaign, with a $20 million dollar budget, that is targeted towards teens • Uses celebrities and athletes as spokespeople

  2. www.bodybymilk.com • Campaign message: “Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.” • They have banner adds on alloy.com, bolt.com, and gamezone.com.

  3. Of course there is a MySpace page. • Posters will also be sent out to 100,000 schools.

  4. With the recent concern over childhood obesity and health, this is perfect timing for an add campaign to be directed at youth.

  5. Milk Your Diet, Lose Weight • Another health minded campaign this time aimed towards women. • Got Milk Ad

  6. www.2424milk.com • An informational website for women. • Includes tips, tools, recipes and studies on how milk can help women actually lose weight.

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