1 / 20

Teacher Recruitment Marketing Jo Murawski Marketing Executive

Teacher Recruitment Marketing Jo Murawski Marketing Executive. Our main focus. Teacher Training Scholarships Marketing October 2013 – April 2014 150 Scholarships to award £25,000 tax-free. Scholarship campaign design. Integrated campaign: Blog, email, Facebook & Twitter.

desma
Download Presentation

Teacher Recruitment Marketing Jo Murawski Marketing Executive

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Teacher Recruitment MarketingJo MurawskiMarketing Executive

  2. Our main focus

  3. Teacher Training Scholarships Marketing October 2013 – April 2014 150 Scholarships to award £25,000 tax-free

  4. Scholarship campaign design

  5. Integrated campaign: Blog, email, Facebook & Twitter

  6. Advertising: Prospects.ac.uk, Google, LinkedIn & Facebook

  7. New: Teacher profiles and updated Scholarship video

  8. Not entirely digital! Brochures still important

  9. Scholarship campaign stats • Web views www.iop.org/scholarships22,170 page views (17,694 unique views) 24% more views than same period last year so word is definitely out! • IOP Blog articles – over 30% more time spent on page than other blog posts. People are engaged with Scholarships • Tweets – 57 since October (approx 10 per month)

  10. How did you hear about IOP Teacher Training Scholarship?

  11. Scholarship figures to date • 491 applications to date • 7 assessment days and 4 still to go • 71 scholarships offered • Still 79 left to award! • Two deadlines remaining: 16 May and 16 June

  12. Prospects CRM Programme

  13. Data • 1,970 people on our prospects database • Details obtained at events and through website sign-up form • Emailed on a monthly basis with information about teaching and scholarships • Very high engagement: emails receive 30-35% open rate and 10-15% click through rate

  14. Events

  15. Where have we been? • Hosted 10 Insight into Teaching events(2 more still to go) • Attended 5 NCTL Train to Teach events • Attended 2 NCTL Career Changer events • Attended 7 Careers Fairs • We’ve met 262 prospects!

  16. Challenges • Universities overwhelmed with employer events • Engineering departments not so receptive • Final year students not attending events Anecdotal research from careers advisers: “I personally feel that tuition fees are having some effect in making some people think earlier about their potential careers” “Final year students may be concentrating on getting a good high classification degree and therefore forfeit career planning and career researching till after they have obtained the degree”

  17. School Experience Programme (SEP)

  18. School Experience Programme (SEP) • Still going strong! • 673 schools on database • 87 people matched to a school so far this year • Always looking for new schools • Look out for rebrand later this year.

  19. Recent SKE promotion

  20. What next? • It’s not too late to apply campaign for undergraduate physics students • More focus on engineering • Redesign School Experience Programme

More Related