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Sale of Sodick Machines

Sale of Sodick Machines. Facts and Targets. Facts. 1. 1998-2007 sold new wire-cut machines from Sodick and competitors 2. 1998-2007 sold new Die-sinking machines from Sodick and competitors. Facts. 3. Sold new machines in 2007 4. Market share based on sold new machines in 2007 .

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Sale of Sodick Machines

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  1. Sale of Sodick Machines Facts and Targets IC-Hungary Kft.

  2. Facts 1. 1998-2007 sold new wire-cut machines from Sodick and competitors 2. 1998-2007 sold new Die-sinking machines from Sodick and competitors IC-Hungary Kft.

  3. Facts 3. Sold new machines in 2007 4. Market share based on sold new machines in 2007 IC-Hungary Kft.

  4. 5. Main competitors are: IC-Hungary Kft.

  5. Target IC-Hungary Kft.

  6. 2008: keep our rising and reach 40 % market share in selling new EDM machines 1. How? Product: Sodick has high-quality machines Linear motor drive is unique on the market New developments – new control etc Second Hand Machine change for new with good conditions Price: Keep a competitive price Make some actions, discount Re-buy used machines Using smaller margin if necessary Financing - leasing Selling: Regular visitation of our customers with Mr. O’Connor Regular contact by phone, e-mail with our customers Seeking new customers, widening the range of potential buyers. Finding of new applications (Production, medicine Technique etc.) Fast replying to enquiries (machines and parts also) Service: fast, accurate and professional Applying for tenders Second Hand Machine change for new with good conditions s Marketing: Informative website, continuously developed and updated with new technologies, news, new machines Hungarian brochures of our products, Sodick and IC-Hungary prospects Advertising in professional magazines Publishing articles Regular mailing about actions, news etc Direct mailing based on magazine’s address (they have many thousand e-mail address) Presentation about Sodick developments in the organization of Hungarian-Tool-Makers (Mr. O’Connor, Mr. Horváth) Mach-Tech exhibition. every 2 year Open-door exhibition for this year – personal meeting with the customers and enquirers IC-Hungary Kft.

  7. Target IC-Hungary Kft.

  8. Marketing Measures taken Continuous developing of Website – • Sodick and new machines in the first place • newsletters, information about developments • Continuous following up the website, who are and how many visitors are, what are they interested in • Growing visitation of our website, Google keyword advertisements, subscription onto link pages and machine searching pages Advertisement regularly in professional magazines • MM, Metal Forum, Economic Magazine, Toolpress, Technika Magazine. Published articles about new technologies (Sodick linear motors, new LP control) Participating on the main exhibitions in Hungary and in Romania (Mach-Tech, TIB Bucharest) Arranging open-door exhibition at IC-Hungary’s sight – 2006. introducing Sodick machines Created new brochures for our machines, translated given brochures by Sodick Published articles about new technologies (Sodick linear motors, new LP control) New Hungarian prospects and flyers focusing on the advantages and new developments of the machines IC-Hungary Kft.

  9. Target IC-Hungary Kft.

  10. 2. Who IC-Hungary Kft.

  11. IC-Hungary Organisation Personnel – qualified with experience Sales • Uwe Schwarz – owner of the IC-Hungary • Good relationship with the main manufacturers, and distributors • Tamás Horváth – managing director • 10 years experience good contact with customers Office - Quotations, general office work and administration, contact with costumers, organization of service • Tünde Fehér • University of Economy - Marketing- phone marketing- design of Advertisements, preparation of marketing materials, brochures, flyers, arrange exhibitions, arranges Sodick parts, quotations • Balázs Konrád • College of foreign trade specialized in Advertising and Marketing Service • Zsolt Szatmári • Service and installation of Sodick machines • Balázs Szűcs • Service and stock-work IC-Hungary Kft.

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