1 / 24

“Niche Marketing Of Exclusive, Unique, Tourism Products”

“Niche Marketing Of Exclusive, Unique, Tourism Products”. Hiran Cooray Deputy Chairman, Jetwing Hotels. An Introduction To Tourism. What was tourism like between the 1960’s to the 1980’s?. Reasons for the lack of progress thereafter?. The prevailing war The down turn in the economy

destiny-wilcox
Download Presentation

“Niche Marketing Of Exclusive, Unique, Tourism Products”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Niche Marketing Of Exclusive, Unique, Tourism Products” HiranCooray Deputy Chairman, Jetwing Hotels

  2. An Introduction To Tourism • What was tourism like between the 1960’s to the 1980’s?

  3. Reasons for the lack of progress thereafter? • The prevailing war • The down turn in the economy • The policy makers

  4. The ‘Bawa’ Influence • Kandalama • The Blue Water

  5. The ‘Bawa’ Influence • Royal Oceanic Hotel • Triton

  6. Jetwing Evolves In The 1970’s • From a Contractor, Entrepreneur to Hotelier • Mass market, budget hotels such as Jetwing Blue Oceanic and Jetwing Seashells…

  7. Jetwing Evolves In The 1990’s • Exclusive, boutique hotels, such as Jetwing Lighthouse, and Jetwing Beach…

  8. Jetwing Evolves In The 2000’s • Lifestyle Hotels such as Jetwing Vil Uyana, Jetwing Warwick Gardens and Jetwing Kurulubedda

  9. The Thinking Process In The Late 90’s • Looking at new markets • Eco Tourism

  10. The Thinking Process In The Late 90’s • Looking at new markets • Adventure Tourism

  11. The Thinking Process In The Late 90’s • Looking at new markets • Wellness Tourism

  12. The Thinking Process In The Late 90’s • Looking at new markets • Cultural Tourism

  13. How Jetwing Adopted To Change • Jetwing launched Jetwing Eco Holidays

  14. How Jetwing Adopted To Change • The opening of Sri Lanka’s first purpose built hotel – Jetwing Ayurveda Pavilions

  15. How Jetwing Adopted To Change Contd. • The launch of Jetwing Lighthouse…

  16. How Jetwing Adopted To Change Contd. • Jetwing Vil Uyana…

  17. How Jetwing Adopted To Change Contd. • Jetwing Kurulubedda…

  18. How Jetwing Adopted To Change Contd. • and Jetwing Warwick Gardens

  19. How Jetwing Adopted To Change Contd. • The introduction of Tea By Jetwing and Wine By Jetwing

  20. Other Avenues Jetwing Used • Service Standards • CSR • Projects completed : Tuk! Tuk! and the Jetwing Youth Development Project • Projects currently being implemented: the Jetwing Eternal Earth Project • Training and development of our people

  21. Where Jetwing Is Now • The launch of Jetwing in Auckland, New Zealand • Management of a project in Cochin • Breaking ground in Cambodia and Laos

  22. Examples of others in the industry

  23. QUESTIONS??

  24. Thank You

More Related