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The Five Generic Competitive Strategies

What Is Competitive Strategy?. The company's overall business planThe firm has a competitive advantage when it's strategy gives it an edge inAttracting customers andDefending against competitive forcesThe firm must convince their customers that their product / service offers superior valueA

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The Five Generic Competitive Strategies

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    1. The Five Generic Competitive Strategies Part 3 Chapter 5 TSG in Primus

    7. Approaches to Securing a Cost Advantage Approach 1 Do a better job than rivals of performing value chain activities efficiently and cost effectively Benchmarking and value-chain analysis Approach 2 Revamp value chain to bypass cost-producing activities that add little value from the buyer’s perspective Change distribution Reduce frills Streamline

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