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Supplements – The Pediatricians' perspective on health drinks what to advise the parents

Supplements – The Pediatricians' perspective on health drinks what to advise the parents . Dr Devesh Aggarwal. Background. Parents concerns – basic education, healthcare and nutrition Worry – not enough nutrition/wrong nutrition. Health Food drink (HFD) industry.

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Supplements – The Pediatricians' perspective on health drinks what to advise the parents

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  1. Supplements – The Pediatricians' perspective on health drinkswhat to advise the parents Dr DeveshAggarwal

  2. Background • Parents concerns – basic education, healthcare and nutrition • Worry – not enough nutrition/wrong nutrition

  3. Health Food drink (HFD) industry • Present in India for more than 60 years • Production – 50,000 tonnes annually Promises a child – Taller, Smarter and Stronger Annual turnover – Rs 1300 crores

  4. Health Drink Consumption Chirag G Patel BBA ( Submission to Pune University 2010)

  5. Choice of HFD in Indian Market Chirag G Patel BBA ( Submission to Pune University 2010)

  6. Frequency of usage Chirag G Patel BBA ( Submission to Pune University 2010)

  7. Age of starting HFD Chirag G Patel BBA ( Submission to Pune University 2010)

  8. Exposure to products Chirag G Patel BBA ( Submission to Pune University 2010)

  9. Satisfaction ? Chirag G Patel BBA ( Submission to Pune University 2010)

  10. What would you consider a good nutrition for a child ?

  11. What sources would you rely on for good nutrition?

  12. Controversies regarding vegetarian and non vegetarian diet

  13. What do HFD contain ?

  14. What percentage of RDA must – to qualify as a nutritional supplement Field day for all the products No standards or criteria

  15. For a child growing appropriately on the growth chart would you be looking for micronutrient supplementation from HFD for holistic health

  16. Protein and calorie content in HFD

  17. *Averaging 18 % of the protein RDA for 3 yrs 12.5% for 6 years 10% for 10 years old

  18. DIET – Good Enough

  19. Vitamin D Supplementation in Indian children – Is HFD the answer?

  20. Average Vitamin D content in a HFD is about 1 ugm per serving i.e. 6% of RDA

  21. The Noise about DHA

  22. LA and ALA – essential fatty acids (EFA) • DHA – not a EFA

  23. DHA and HFD

  24. Malt vsCocco based drinks

  25. Adverse effects

  26. Genuineness of advertisements Litigations

  27. Role of Drug Regulatory Authorities • Health foods and dietary supplements association (HADSA) • National Institute of Nutrition (NIN) • Food and Drug Toxicology Research Center (FDTRC) • National Nutrition Monitoring Bureau • Food Safety and Standards Authority of India (FSSAI)

  28. Role of IAP in HFD

  29. For non organic FTT what other measures would you recommend before considering if at all HFD

  30. Solutions • Good variety • Visual familiarity • Interesting shapes • Party to meal planning and shopping • Allow self feeding • Small portions • Invite friends • Stand up and don’t negotiate

  31. Energy drinks

  32. What to advise the parents

  33. Conclusions • Wrong section of society misusing it • No standardization • Misleading T.V. ads • Poor the most mislead • Say no to JFD.

  34. Thank You

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