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COMM 470 UOP Material COMM 470 Entire Course COMM 470 Week 1 DQ 1 COMM 470 Week 1 Individual Assignment Analyzing Messages PaperCOMM 470 Week 1 DQ 1COMM 470 Week 1 DQ 2COMM 470 Week 1 DQ 3COMM 470 Week 2 Individual Assignment Online versus print marketing paperCOMM 470 Week 2 DQ 1 Chapter 1 of Electronic Commerce 2008 introduces a number of distinctions between different types of organizations and activities related to the virtual economy—e-commerce versus e-business, for example. How and where are these distinctions useful?
COMM 470 UOP Material COMM 470 Week 1 DQ 2 COMM 470 Week 1 DQ 3 As Chapter 2 of Electronic Commerce 2008 indicates, e-commerce changes the role of information in business. Information costs are lower, and more information is available. What are ways this changes the nature of business communication? How might the communications needs of a virtual worker differ from those of a more traditional office worker? Based on these needs, how would you structure various types of communications—memo, voice mail message, and so forth—for a virtual worker? Discuss how a manager’s style might need to change if he or she supervises a virtual staff.
COMM 470 UOP Material COMM 470 Week 1 Individual Assignment Analyzing Messages COMM 470 Week 2 DQ 1 • Analyze these messages using the communication process. The analysis should include the following: • Descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback • Explanations of whether the message and technology were appropriate given the environment and purpose Chapter 3 of Electronic Commerce 2008 discusses YouTube. Imagine that you are an executive working in either television or film; how does YouTube challenge your business and the idea of commercial entertainment in general.
COMM 470 UOP Material COMM 470 Week 2 DQ 2 COMM 470 Week 2 DQ 3 Chapter 4 of Electronic Commerce 2008 discusses the challenges of customer loyalty in e-commerce. Loyalty is often thought of in terms of character and personal relationships, but how does the increased information flow of the information age relate to loyalty? There are many types of communications media available to managers in today’s organizations. Under what circumstance would you use a specific medium to communicate with a virtual workforce? Include issues such as media security, privacy, and reliability in your discussion.
COMM 470 UOP Material COMM 470 Week 2 Individual Assignment Online versus print marketing COMM 470 Week 3 DQ 1 • Prepare a 1050-1400 word paper comparing and contrasting how a company of your choice markets online and in the print media to its target audience. Include copies of print advertising (you can scan them in ) and screen grabs (basically copy and paste the Web pages). Include at least two sources in your paper and format your paper according to APA standards. Include a UOP Certificate of Originality with your work Chapter 5 of Electronic Commerce 2008 discusses business-to-business sales. How do business-to-business sales communications differ from selling to individuals?
COMM 470 UOP Material COMM 470 Week 3 DQ 2 COMM 470 Week 3 DQ 3 Chapter 6 of Electronic Commerce 2008 discusses dynamic pricing. In dynamic pricing, each individual might pay a different price for a product or service. Is this fair? Why or why not? How may communication techniques be used to overcome any issues this may cause? What technologies are or might be available that will allow e-businesses to provide new levels of service and customer satisfaction to other businesses?
COMM 470 UOP Material COMM 470 Week 3 Individual Assignment Website Analysis COMM 470 Week 4 DQ 1 Select a commercial Website, preferably one with which you are familiar, and prepare and present an 8-10 PowerPoint slide presentation evaluating the following site characteristics: o Ease of use; o Availability of information; o Customer service options; o Design, including use of graphics, color, and multimedia; Traditionally, medicine has been a both a science and a calling. Is it appropriate to think of telemedicine as a business? Why or why not?
COMM 470 UOP Material COMM 470 Week 4 DQ 2 COMM 470 Week 4 DQ 3 How would incorporating e-auctions into your business plan complicate business planning, and how might a manager compensate? Your company is planning to open new offices in cities in three different countries at the same time. Although you will remain at the corporate headquarters in the United States, you will be accountable for managing the local offices in each country. What communications recommendations will you make to help ensure efficient and effective two-way communication with your new employees?
COMM 470 UOP Material COMM 470 Week 4 Team Assignment Communication Consultants Presentation COMM 470 Week 5 Team Assignment Social Media Tools in Ecommerce • Create an 10 to 12 slide persuasive Microsoft® PowerPoint® presentation that explains how new communication systems provide more options for communication and improve operation at the e-commerce company. • o The Microsoft® PowerPoint® presentation includes information in Speaker Notes section of the slide. o Include at least three outside references in your presentation. • Write a 1,250- to 1,500-word paper that accomplishes the following: • Explain how new social media tools may be used to distribute information more effectively. • Explain how to determine the best tools to use in specific situations. • Analyze any ethical or technical issues involved in social media use and how to address them.
