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This comprehensive report assesses the Metro Board's strengths, weaknesses, contributions, and strategic value within the organization Youth Guidance. The analysis includes insights from key members, benchmarking exercises, and current metrics to propose a strategic recommendation for the Board's future direction. The proposed recommendations involve rebranding the Board, creating a new organization called Friends of Youth Guidance, and establishing a Junior Board with specific goals and profiles. The implementation strategy outlines a timeline for recruitment, events, and leadership team integration.
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The Task • Perform a critical assessment of the strengths, weaknesses, contributions, and value of the Metro Board (“MB”) to the organization. • Present to the Board and CEO a strategic recommendation regarding the strategic direction of the MB.
The Process • Attended MB meetings and events for six months. • Conducted a series of one-on-one interviews with key members of the MB. • Participated in a series of meetings with the YG Development Team regarding the strategic direction of the MB. • Conducted a benchmarking exercise comparing the MB to the Chicago-area junior boards.
Current MB Metrics • Number of members: 21 • Amount raised in FY 2012: $8,343 • Average amount raised/member: $397
Current Challenges • Too few members and contracting in size • Low engagement • Tension between the MB and the YG Development staff • A membership profile that does not mirror that of the Senior Board • Insufficient financial contribution to the organization. • Members that are starved for volunteer opportunities.
Benchmarking Results • Peer Organizations Surveyed • Art Institute • Holy Trinity • CARA • UCAN • Auditorium Theater • Results • Size: 12 – 54 (average of 30) • Age: 25 – 50 years old • MeetingsAnnually: 4 – 12 (average of 6) • Fundraising Goal: $6,000 - $162,000 (average of $50,000) • Give Get: $400 - $3,000 (average of $1,100)
Recommendation • Re-brand the MB as the Junior Board of Youth Guidance. • Launch a new organization called Friends of Youth Guidance.
Mission Statement • This organization will have a composition similar to the Senior Board, but at earlier stages in their careers. • Contain representatives from the majority of our key stakeholders. • Serve as a training ground and future pipeline for Senior Board members. • Have a firm $600 “give or get” with a minimum personal contribution of $250. • Have an annual fundraising goal of $25,000.
Junior Board Profile • Size: 30 • Age: 25-40 • Fundraising: $25,000/year • Give/Get: $600/year (at least $250 personal contribution) • Meeting Annually: four board meetings & four committee meetings) • Board-Sponsored Events: four (two fundraising; two networking/friend-raising)
Member Profile • Between the ages of 25-40 • Junior or mid-level managers with the ability to utilize and leverage corporate/organizational resources, particularly with our key stakeholders • Are “on the way up” professionally and in community, but not over-committed • Capable of fulfilling “give-get” commitment • Active, involved, and developed leaders • Support YG Junior Board’s commitment to diversity (race, gender)
Recruitment • Ask every Senior Board member and every Junior Board member for one or two new Junior Board candidates from their organizations / network by April 1, 2013. • Development Team to offer Junior Board seats to key YG stakeholders. • Sponsor booth at YPC Junior Board Fair. • Seek pipeline from Univ. of Chicago and Northwestern business schools.
Leadership Team / Re-Launch Committee • Jen Longawa Lauria • Betsy Wille • Sarah Lisle • Gretchen Hill
A Marquee Event • For its new, marquee event, the Junior Board will focus on supporting Project Prepare. • The Junior Board will host a job preparedness / career seminar with three components: • A series of short, punchy lectures from high-profile speakers offering career advice; • A set of hands-on workshops on different career options / job preparedness skills staffed by the Junior Board and Friends of YG; and • A “glass slipper” component where Junior Board members will fund business attire for attendees to dress for success (hopefully in conjunction with a major clothing store or label).
Implementation Strategy • Launch – July 2013. • Six months to recruit a slate of approximately 15 new members, all of whom will begin together. • Substantive half-day orientation that includes site visit and comprehensive introduction to YG family. • Marquee Event – mid-November 2013. • Senior Board / Junior Board social mixer.
Friends of Youth Guidance • This organization will be the volunteer and “friend-raising” arm of YG. • It will extend the reach and awareness of YG without the pressure of achieving a measurable financial ROI. • It will provide the much needed volunteer opportunities that our Board members desire and increase engagement. • It will be a home for supporters of YG of all ages who want to volunteer and stay connected to the organization, but who cannot commit the time and financial resources associated with a Senior Board or Junior Board position.
Leadership Team • Natalie Evans • Jill Hallett • Lucas Mansberger • Emily Moss
Implementation Strategy • Launch – July 2013 • Goals • 50 members by January 1, 2014 • $50 suggested annual donation • Four volunteer opportunities per year • Two meetings per year (Q1 & Q3) • A bi-annual newsletter on happenings at YG and in the Friends organization (Q2 & Q4)
