Top Native Advertising Platforms That Advertisers Need to Know

1. Top Native Advertising Platforms That Advertisers Need to Know How many times a day do we skip an ad? Probably every time we come across one. Ads don't have the best image out there native advertising platforms. Sometimes, they're relevant and get you to click, but mostly, they're annoying. Banner blindness is at an all-time high, where not even catchy images can capture a user's attention. So, as advertisers, what can we do? Native advertising is of great help when relevance and non-intrusive ads are concerned. Those compact ads placed right ad networks between content, match the look of the website, and don't exactly pop out. But for native advertising platforms to work effectively, you will need an ad network that knows how to do it just right. In this blog, we'll cover the best native advertising platforms that can boost engagement for your ads and how you can pick one. Not only are they your allies in native advertising, but they also compile all your requirements under one roof. The Hype Around Native Ads Native ads are a part of paid advertising designed to engage users in a non-intrusive way. The term 'native' signifies how they're not something out of place and belong on a website as they always have been. Unlike banner and text ads that take up much of the user's screen, native advertising platforms are subtle. By blending in perfectly with the content of the website, they don't give

2. the feel and look of traditional advertisements. Sometimes, readers might not even realize they're reading a paid ad! The hype around native ads comes from their ability to CPM ads through 'banner blindness' and ad blockers. Even when the 'Sponsored' tag gives away that they are just another ad, the relevancy of the value proposition of native advertising platforms works native advertising platforms. And as an element enhancing a user's experience, they can easily escape ad blockers. Suppose you're scrolling through an informative blog talking about dietary changes for weight management. You might come across content (or is it ads?) that will refer you to the nearest dieticians or diet management programs. Isn't that something that might be of interest to you? What Native Ads Can Do For Your Business Relevancy and non-intrusiveness for the users. But what does it mean for your business? Let's take a look at why investing in native advertising platforms will be worth it. More trust Native ads barely give the impression of trying to 'sell' something. They're just present in case you need them. Moreover, their fusion with organic online advertising content gives them reliability. All these features help them come off as trustworthy to users. More engagement Again, relevant content is more likely to appeal to users who came to the site actively searching for something. They are less likely to ignore something native advertising platforms can clearly be of help. More brand awareness Think of native ads as a part of the user's experience on a PPC advertising. Users might not click, but they probably will read through it. Your message will get across nonetheless. More versatility Native ads can be implemented as in-feed content, recommended widgets, promoted listings, and even videos. These offer plenty of scope for educational or entertaining content, making them more versatile. The Top Native Advertising Platforms You need to work with top native advertising platforms for ads to bring results the way you expect them to. Here's a list of some of the best ad platforms where you can begin your native online advertising.

3. 7Search PPC 7Search PPC is the most versatile native ad network to boost business. With premium website publishers from leading industries, the self service ad platform enables you to directly connect and advertise with all of them. You can be sure of your ads blending in seamlessly with the website's content and fix on subtle yet noticeable ad placements. As one of the best programmatic native advertising platforms, 7Search PPC provides tools and detailed analytics to help advertisers strategize, create, and analyze the performance of their campaigns. You can choose from multiple bidding platforms—CPA, CPC, and CPM—that fit your objective. By surpassing ad blockers, you can expect to gain a wider reach and maximize your revenue. Outbrains Outbrains is another leading native ads platform that allows advertisers access to in-feed and in-article ads for both display and banner advertising. By teaming up with leading niches and top publishers, Outbrain aims to drive quality traffic to your website. Its user-friendly interface helps manage campaigns, create ads, and track performance. Nativo Nativo is popularly known for telling brand stories in creative ways. Their interactive and immersive ad formats allow for maximum engagement among the audiences, with the quickest load and response time. Their cookie-less ad delivery technology drives a more privacy-centered approach. TripleLift TripleLift is another one of the best native advertising platforms, offering multiple native ad formats, quality inventory, and smart targeted online advertising. They hold a strong preference for visual storytelling that allows brands to deliver impactful messages. By addressing audiences at scale with solutions that perform well in a cookie-constrained environment, they promise a better ROI. Taboola Taboola is one of the largest discovery and native advertising platforms that helps people explore new trends within industries. The ad network matches businesses with their audiences by offering a personalized experience of native ads that they are more likely to be receptive to. Revcontent Revcontent aims to maximize user engagement and experience with fully customizable native widgets that drive authentic results. Carrying a fully automated process, this native

4. advertising platform promises high-quality ads that blend seamlessly with the website's content. Things Platforms to Consider Before Choosing Native Advertising Targeting Ability Native ads' essence lies in targeting relevant audiences. While some native advertising platforms allow you to select from specific ad platforms, others offer you targeting based on the past inventory of their data partners. Advanced targeting options ensure that your native ads go above and beyond to target users based on their demographics, locations, and online behavior. Publisher's Network The ad platform you choose should have enough connections and inventory with publishers within your niche, audience demographics, and locations. Not only does this ensure good quantity, but also good quality of CPM traffic. For instance, if you're an advertiser for a dog food brand, the ad network you end up on should have a decent reach with dog parents. Media Formats The best part about native advertising is that you can publish various kinds of creative content—story ads, video ads, carousels, and much more. You'll need a native ad platform that can work in the format you require. Bidding Models Bidding models depend on your PPC ad campaigns objectives. For instance, the CPC (cost-per-click) bidding option works when you want to drive visitors to your website. A good native ads platform will often have CPA, CPC, and CPM bidding models that allow flexibility with your campaigns. Analytics Reporting You need analytics to improve your current online advertising strategy. Native advertising platforms that offer detailed insights into performance and allow the creation of custom reports are deemed to be the best ones. Conclusion Native ads have evolved the way users move from the awareness to the action stage. Instead of hard-selling products, they focus more on relevancy and fulfilling the needs of the viewers. Native ads don't interrupt or intrude on the user's experience.

5. There is no one size that fits all when it comes to native advertising platforms. It differs with your budget and the ad requirements you need to fulfill. Always try to avail any free trials and track your performance. You can even opt for a fully-fledged PPC ad agency like 7Search PPC for a more flexible approach to advertising. Frequently Asked Questions (FAQs) What businesses can use native ads? Ans. All types of businesses can use native ads. All you need to do is get in touch with website publishers within or related to your niche to ensure relevance to the content. What are native advertising platforms? Ans. Native advertising platforms connect you with your audience by synchronizing your ads with the website's content. They help in running targeted campaigns, similar to any other advertising platform. Are native ads better than all types of other ads? Ans. Although native ads have proven to be more effective than all other ad formats, there is no black-and-white answer. It all depends on your campaign objective, the industry you belong to, and the audience preferences.