Photochromic contact lenses Project of spin off company

1. PhotochromiccontactlensesProject of spin off company Bromm’s Vision® Aleksandra Głodkowska Bob Knarr Marta Fik Mikołaj Świder Radwan Mohamed

2. What? Photochromiccontactlenses Why? • UVA and UVB protection (200-400 nm) • Human lensprotection (avoidingcataract) • Improvement of esthetic and comfortaspects Bromm’s Vision®

3. Global Statistics Our Corner of the Market There are no suchphotochromic contact lenses anywhere in the world: no competition in this market Bromm’s Vision® http://www.euromonitor.com/

4. Where? • Poland  WHY? • Living in Poland • Inexpensive materials and cheap manpower • Advanced research • Placed in central Europe Bromm’s Vision®

5. Contactlenses in Poland 0.7M of 38.5M • Usage doubled from 1% to2% between 2005 and 2012 • The level is relatively low compared to 5-7% in Western Europe and even 10% in the US • J&J dominates with Acuvuebecause of a variety of products • Compound annual growth rate of 7% predicted for the next 5years Bromm’s Vision® http://www.euromonitor.com/

6. Contactlenses in France 3 M of 65.8M • The contact lens market has suffered due to the economic crisis • Loyalty to J&J (secondbrand in French market) • Low predicted growth and a consolidated market with just a few major companies, it will be hard to enter this market without licensing Bromm’s Vision® http://www.euromonitor.com/

7. Contactlenses in Germany 2.7 M of 81.8M • The convenience of using contact lenses and the innovative products that are on the market have contributed to the growth. • In addition, contact lenses are preferred by the fashion conscious as these are considered to improve the appearance. Bromm’s Vision® http://www.euromonitor.com/

8. Contactlenses in the UK 3.7M of 62.7M • Contact lenses made of silicone hydrogel have been growing strongly in the UK • Most manufacturers are now incorporating silicone hydrogel in their new product innovations as it has almost become a must http://www.euromonitor.com/ www.bcla.org.uk Bromm’s Vision®

9. Demographics Contact Lens wearers by Sex Soft Contact Lens- Female 64% – Male -36% Percentage by Age Soft: 17 and Under – 10% 18-25– 23% 26-39 – 45% 40+ –22% Market is slanted to short term contacts Bromm’s Vision®

10. Contacts VsGlasses • Glasses are seen as stylish; contact lenses offer less utility for minor vision problems • There is a lot of ground to gainfor contacts http://www.aoa.org/patients-and-public/caring-for-your-vision/contact-lenses/facts-and-stats

11. Bromm’s Vision®

12. Bromm’s Vision®

13. Intellectual property • Exclusive rights • Patent protect the productionprocessto sell it (photochromic contact lenses with new technical characters). • Trademark protect the sign which identifies the product (Bromm’s Vision®) • Industrial design protect the packaging of the product (B shaped box). Bromm’s Vision®

14. The steps of protection • Protection period (of finalproduct, technologyprocess, packaging, trademark)  3 years • Protectionarea  Germany, France, Poland, United Kingdom The steps of registration • Obtaining the CE mark • Approval of Bromm’s Vision®

15. Seedcapital Bromm’s Vision®

16. Networking & Cooperation • Laboratory of Vision Science and Optometry- Faculty of Physics, Adam Mickiewicz University in Poznan • Optometry Instituteat Paris Sud 11 University • PTOO – PolishOptometricAssociation • PSSK – PolishAssociation of ContactLenses • Johnson&Johnson Company • CooperVisionCompany Bromm’s Vision®