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ENVIRONMENT OF CHANNELS

ENVIRONMENT OF CHANNELS. Macro Economic environment Micro Economic Environment Sociological Environment Technological Environment Legal Environment Summary. MACRO ECONOMIC ENVIRONMENT. Recession Inflation Deflation Analysis of IS-LM and Labor Markets Interest Rate Level

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ENVIRONMENT OF CHANNELS

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  1. ENVIRONMENT OF CHANNELS • Macro Economic environment • Micro Economic Environment • Sociological Environment • Technological Environment • Legal Environment • Summary

  2. MACRO ECONOMIC ENVIRONMENT • Recession • Inflation • Deflation • Analysis of IS-LM and Labor Markets • Interest Rate Level • Currency Value

  3. MICRO ECONOMIC ENVIRONMENT • Market Structures • Strategic Behavior • Type of Competition: • Horizontal • Intertype • Vertical • Channel System

  4. SOCIO-CULTURAL AND DEMOGRAPHIC ENVIRON. • State of Development and Geography • Cultural Effects • Age Composition • Ethnic Composition • Education • Household changes • Gender Role

  5. TECHNOLOGICAL ENVIRONMENT • The Internet • Hardware and Software Developments • Electronic Data Interchange (EDI)

  6. LEGAL ENVIRONMENT • Review of Laws • Principle concern of Laws and Legal Criteria • Legal Issues in Channel Management: • Dual Distribution *Exclusive Dealing *Full Line Forcing • Price Discrimination * Price Maintenance *Refusal to Deal • Resale Restriction *Tying Agreement *Vertical Integration • SUMMARY

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