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PREMIUM SOLUTIONS. Severe Solution. Total Solution. Shoes. ProSolution. Total Solution. PREMIUM Mid-Grade Price. ULTRA-PREMIUM Standard Premium Price. Brand by Monroe PREMIUM Friction Formulations 98% Coverage w/ 550 SKUs
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PREMIUM SOLUTIONS Severe Solution TotalSolution Shoes ProSolution
Total Solution PREMIUM Mid-Grade Price ULTRA-PREMIUM Standard Premium Price • Brand by Monroe • PREMIUM Friction Formulations • 98% Coverage w/ 550 SKUs • Constrained Layer Shims (attached) • 162 SKUs w/ NEC Hardware in Box • Leading Brand • ULTRA-PREMIUM Friction Formulations • 99% Appl. Coverage w/ 1,213 SKUs • “Safe & Sound” 90 Day Guarantee (T.S.) • Rubberized Shims (attached) • 528 SKUs w/ NEC Hardware in Box • 72 SKUs w/ Sensory Locking Plate • 91 SKUs w/ Wire Wear Sensors in Box • + 23 SKUs accessory line for 99.9% coverage • National Promotions / Advertising
Total Solution Ceramic Pads - 454SKUs Total Solution Semi-met Pads -664SKUs Severe Solution Pads - 88 SKUs 1,129 SKUs with OE Rubberized Shims (ALL Attached) 528 SKUs with Noise Elim. Clips Hardware 72 SKUs with Sensory Lock Plate 91 SKUs with Wire Wear Sensors (+23 SKUs Special Apps) ProSolution Pads - 550 SKUs 162 SKUs with Noise Elim. Clips Hardware Monroe Brakes Offering is Growing 1,206 TS + SS SKUs
ULTRA-PREMIUM Everything The Installer Needs Electric Wire Wear Sensors Tenneco PremiumFrictionFormulations Wolverine RubberizedShims NoiseEliminationClips Sensory LockingPlate (when more severe Braking is possible) Silicone BasedLubricant
ULTRA-PREMIUM Feature Sensory Locking Backing Plate (SLP) Gripping Multi-Direction Teeth Prevent Friction Separation Under More Severe Braking More Rigid to Prevent Friction Separation Under More Severe Braking One Up on the Competition: MONROE replaces Standard Backing Plate with an SLP when more Severe Braking pressures and temperatures are possible; added to both Light & Heavy Duty applications FROM: Ford & Chevrolet / GMC ½ Ton Pickups and Vans TO: The Largest Medium Duty / Heavy Duty Trucks
Fleet Managers want: • SEVERE DUTY • COMMERCIAL GRADE • PREMIUM QUALITY • MONROE • SEVERE SOLUTION • answers the need. • SOLUTIONS FOR • Fleet Maintenance Managers • Extending Maintenance Schedules • Overall Cost-Per-Mile Performance • Emergency Vehicles
Great High Heat Fade Performance Independent Lab Testing Verification • Severe-Duty Friction Formulas • 88 SKUs - “HDX” prefix • 39 SKUs Medium Duty – no options • 49 SKUs – new Severe Duty options • NEC Hardware Kits – OE Required Applications • Lead the market with Sensory Locking Plate (SLP) Technology – 54 HDX SKUs More Rigid to Prevent Friction Separation Under Severe Braking Multi-Direction Teeth Grip & Prevent Friction Separation Under Severe Braking
Performance vs. Aftermarket Noise Index (10 = Best / 0=Worst) Pad Life (km) #2 Comp. #1 Comp. MONROE HDX D785: Dynamometer comparison USCT protocol Average of Five (5) USCT Tests
Premium friction formulations with Tenneco certified ingredients • Noise reducing slots &/or chamfers on 95% of all pad sets • Quality noise dampening constrained layer shims on 99% of pads • Precision ground friction surface for uniform rotor contact • Electro-static coating for corrosion protection
550 Top SKUs = 98.6% Coverage • FX prefix = Semi-Met (283 SKUs) • GX prefix = Ceramic (267 SKUs) • 162 SKUs include Stainless Steel Noise Reduction Hrdw
Pad Life Comparison Great pad life from Monroe Thousands, Km Link City Traffic Testing Data
Electronic Wire Wear Sensor Accessory Line • Electric Wire Wear Sensors supplied in 91 Pad Set boxes. • 6 of the 91 Pad Sets require multiple designs for Import applications • 91 Pads Sets with EWWS plus the 23 special designs for full coverage Yes, Monroe Brakes has the correct EWWS for Imports Be a Competitive Supplier of Import Application Brake Parts • 23 part numbers priced to match marketplace
Brake Service Training Video Industry’s Latest, Best in Class Brake Service Techniques 22 Minute Investment in your ongoing success Includes a second Video; “Rotor Turning Hazards” Find and Repair the Problems more quickly and accurately Very Satisfied Customers Contact your Tenneco Sales Representative for your copy
MonroeBrakes.comWebsite Many categories of support & information
Simplified Catalog ProSolution listed “WX” Wire Wear Sensors listed Bold / Highlighted Indicates O.E. “Δ“ Wire Wear Sensors included
Simplified Catalog ““ Noise Elimination Kits Included “HDX” Severe Solution listed “●“ Sensory Lock Plate Technology “BX” Shoes listed
Professional Installer’s Brake Pad BEST VALUE MONROE TRUSTED BRAND Ultra-Premium Price Ultra-Premium Quality • Monroe • Total Solution + Severe Solution Premium Quality Premium Price Premium (-) Quality Premium (-) Price • Monroe • ProSolution + Shoes Mid-Grade Quality Mid-Grade Price Economy Quality Economy Price
WHY Monroe Brakes? • MONROE Brand – Trusted and Respected By Installers for 90+ years • 99% Application Coverage – Import, Domestic, Medium Duty • Product Features & Performance Benefits BETTER than all competitors ►Positive Molding Technology, ►New Ceramic Formula tested BEST ►Full Coverage Ceramic line, ►Sensory Locking Plates, ►NEC Hardware in Box, ►Wolverine Rubberized Shims attached, ►Wire Wear Sensors in Box, ►Lube in Box, ►Protective Shrink Wrap Package. • Strong Sales, Marketing and Technical support • Pad formulas, design & quality verified by Tenneco Engineers using OE • Product Quality approval processes. • Truly ULTRA-PREMIUM Quality at a STANDARD PREMIUM Price. Why would a Prof. Installer buy a Standard Premium Product at a Standard Premium Price when they can get Ultra-Premium for the same price or less? • PROSOLUTION – Premium Pads at a Mid-Grade Price
Monroe Brake Fall Programs Countermen Spiff - $2 Back Per Total Solution Pad Sold Dates: 9/1/13 through 10/31/13 Earn Up To $500 on a Visa Prepaid Gift Card (Min 25 Brake Pads Sold Qualifies for Promotion) Consumer Rebate: $15 Rebate on 1 Set of Monroe Total Solution Pads $30 Rebate on 2 Set of Monroe Total Solution Pads Dates: 9/1/13 through 10/31/13 Rebate Paid in the form of a Visa Prepaid Gift Card