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Chapter 5

Chapter 5. The Big Three. Vision Statement. Fundamental reasons on why your company exists Based upon values Provides Standards to be measured against . Developing a Vision Statement. Ask yourself What services are you planning to supply Who is your market

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Chapter 5

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  1. Chapter 5 The Big Three The Professional Personal Chef

  2. Vision Statement • Fundamental reasons on why your company exists • Based upon values • Provides • Standards to be measured against The Professional Personal Chef

  3. Developing a Vision Statement • Ask yourself • What services are you planning to supply • Who is your market • What values do you want to be known for • What are your financial goals • What is your business in 5 years The Professional Personal Chef

  4. Mission Statement • Values of your business that guides you toward your goals • Defines • Your purpose and who you serve • How you will achieve your goals • Measurable ! The Professional Personal Chef

  5. Mission Statements • “We are ladies and gentlemen serving ladies and gentlemen”. • Ritz Carlton Hotel Company The Professional Personal Chef

  6. Elevator Speech • Short speech that is • Customer-centric • Benefit driven • Concise • Interesting • Conversational • Smooth • Practice! • Flexible • Positive • Believable The Professional Personal Chef

  7. Developing Your Elevator Speech • Your service • What does it do for people • What needs does it fill • What benefit will it provide • What problem does it solve • What makes it unique and attractive • What makes it stand out The Professional Personal Chef

  8. Vision Statement The Big Three Elevator Speech Mission Statement The Professional Personal Chef

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