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AFAMs and Civil Air Patrol’s PIO August 2011

AFAMs and Civil Air Patrol’s PIO August 2011. Overview. CAP Mission Summary Training and Qualification Changes Press Release Issues. CAP Missions Are Changing. FY05 “A”, “B” & “C” Mission Comparison. CAP flew 108,248 Hours in FY05 44,979 on “A” Missions 8,719 on “B” Missions

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AFAMs and Civil Air Patrol’s PIO August 2011

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  1. AFAMs and Civil Air Patrol’s PIOAugust 2011

  2. Overview • CAP Mission Summary • Training and Qualification Changes • Press Release Issues

  3. CAP Missions Are Changing FY05 “A”, “B” & “C” Mission Comparison • CAP flew 108,248 Hours in FY05 • 44,979 on “A” Missions • 8,719 on “B” Missions • 54,550 on “C” Missions Note: “A” Missions includes Liaison Flying

  4. We’re Supporting More AFAMs FY10 “A”, “B” & “C” Mission Comparison • CAP flew 112,728 Hours in FY10 • 73,251 on “A” Missions • 10,202 on “B” Missions • 29,275 on “C” Missions Note: “A” Missions includes Liaison Flying

  5. With A Changing Membership • CAP has over 43,000 personnel involved in operations, 21,141 of which are fully ES Qualified • 531 Incident Commanders • 1,981 Mission Pilots • 5,702 Other Aircrew Members • 3,608 Ground Team Members • 19,185 Communicators • 2,281 Counterdrug Screened • 543 Chaplains • 641 Public Information Officers – only 110 that are not ICs though!

  6. AFAMs SummaryFY09 vs FY10 Note: This is a comparison of the period of 1 October through 30 September of FY09 and FY10.

  7. AFAMs SummaryFY10 vs FY11 Note: This is a comparison of the period of 1 October through 16 August of FY10 and FY11.

  8. AFAMs SummaryFY11 Closeout Projections Note: This is a rough estimate of what we think will be flown from 17 August through 30 September 2011.

  9. The Problems • Trained and experienced PIOs are often not available for major missions • Missed Opportunities • Internal and external marketing has to happen at all levels of the organization • CAP PIOs must meet the same standards as customer agencies and know our place

  10. Current PIO Requirements • C-3000 – Demonstrate the ability to prepare an initial and follow-up news release • C-3001 – Demonstrate the ability to maintain a complete media contact list • C-3002 – Demonstrate the ability to coordinate news media visits to mission sites • P-0101 – Demonstrate the ability to keep a log • L-0001 – Basic communications procedures for ES Operations • Complete Basic Communications User Training (BCUT) • Take CAPT 117 – ES Continuing Education exam • Complete NIMS training - IS 100, 200, 700 and 800 and ICS 300 Courses • Complete two missions as a supervised trainee

  11. The Future • Two levels of training based on the National Incident Management System (NIMS) requirements from the Department of Homeland Security (DHS) • There will be three levels in the interim in order to transition current PIOs • Current PIOs will be Level 3 – we expect they will have 3 years to work to qualify to Level 2

  12. Level 2 PIO • Level 2 PIO Requirements: • Demonstrate additional proficiency in writing, photography, and presentation preparation – all needs for a good release • Demonstrate knowledge of AP style • Demonstrate ability to prepare for and conduct a press conference • Complete FEMA G-289, and G-290 or equivalent CAP PIO courses as determined by NHQ • Complete 2 missions as a level 2 supervised trainee • Current PIOs that meet these requirements can be qualified immediately by their wing commander or designee.

  13. Level 1 PIO • Level 1 Requirements: • Complete ICS 400 • FEMA’s G291 and E-388 or equivalent CAP PIO Courses as determined by NHQ • 2 missions as a Level 1 Supervised Trainee • Current PIOs that meet these requirements can be qualified immediately by their region commander or designee.

  14. Press Releases • Air Force always has coordination and approval right on AFAMs • Typical AFAMs (SAR, DR, Intercept, etc.) this approval comes from the Air Component Commander’s PA • AFRCC coordinates SAR direct unless we push high profile request • Otherwise they should run through the NOC to 1st, 11th, or 13th Air Force for approval, with assistance from NHQ/PA especially on high profile missions • Other AFAMs (Cadet Orientation Flights, Training) are approved by CAP-USAF with Air University Coordination – run them through the NOC & NHQ/PA

  15. Press Releases • Corporate Missions are local approval (Wing), but assistance is available from the NOC and NHQ/PA • Highly encourage local releases for high profile events or activities to be coordinated with the NOC and NHQ/PA • Local customers should be included in your coordination process to avoid backlash • If all else fails, call and ask for help! • The NOC duty officer is available 24/7/365 • 888-211-1812 ext 300 • NHQ/PA is available during duty hours and after hours, and the NOC has never had trouble reaching them either

  16. Hiccups • Imagery vs. Publicity Photos • Disaster imagery (damage photos) taken for a customer is generally considered their property unless they have given approval for CAP to use the imagery otherwise • Suggest you work with customers to include that in the initial request or authorization • CAP does not intend or plan to be in the imagery retention business – too many oversight issues • Members can’t just keep pictures for themselves • If you use your own camera to take imagery, you need prior approval, and must plan to turn over all imagery • Posting to social media is even worse!

  17. Hiccups • Publicity photos are generally acceptable, but can also require prior approval • CAP Members have a release on file with their membership application, but should be coordinated with either way • Non-CAP members need to be identified, and approval to use the photo received – email is acceptable • Approval of the people in the photo may not be enough; sometimes the background of the photo is more important, and sensitive, than who is in it. • It’s best to get photos documented early, and approval run with releases, rather than as an after thought • Even staged photos or imagery requires coordination

  18. Hiccups • Information is perishable • A good photo may not be usable if we can’t get approval to use it because nobody documented who was in it • In order to build good releases we need newsworthy details and quotes from the scene – after the incident is over it is often too late to get it • Timeliness is a concern for all of us – the more lead time and prep we have, the better off we are • Media flights possible, but must be vetted to be sure it makes sense and we control what we can • Make sure we know when the press is riding on board

  19. Hiccups • Some missions require a zero public release policy, or a very controlled release for good reasons: • Safety of law enforcement officials for current or ongoing missions • Strategy exposure of military resources • Sometimes we can get publicity much later, but still may not want it or need it • Threats are sometimes made to military units just because of their mission, and we don’t need to have CAP associated with that • There is often little to no interest for old mission info

  20. Thank you for your dedicated serviceto your communities, state and our nation!

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