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Drivers of Growth at SFE FIA Asia Derivatives Conference August 2005, Beijing

Sydney Futures Exchange Peter Hiom Executive General Manager, Business Development. Drivers of Growth at SFE FIA Asia Derivatives Conference August 2005, Beijing. Brief Overview of SFE. Exchange 54m contracts in 2004 Largest interest rate derivatives market in Asia Pacific Publicly listed

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Drivers of Growth at SFE FIA Asia Derivatives Conference August 2005, Beijing

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  1. Sydney Futures ExchangePeter HiomExecutive General Manager, Business Development Drivers of Growth at SFEFIA Asia Derivatives ConferenceAugust 2005, Beijing

  2. Brief Overview of SFE • Exchange • 54m contracts in 2004 • Largest interest rate derivatives market in Asia Pacific • Publicly listed • Products • Interest rate (short, medium and long term) • Equity (index, sectors, individual shares) • Commodities • Currency • Platform • Electronic • Global Distribution • 24 hour

  3. SFE Annual Volumes Total Annual Exchange Volume

  4. Drivers of SFE Growth • Overall Drivers • Cyclical • Secular • Organic • New Product Development • 30 Day Interbank Futures Contract • Access and Distribution • Extremely easy to obtain access without regulatory obligations • Remote participation however is not so easy

  5. Overall Drivers GDP Growth Balance Sheet Growth New Products Customer Acquisition Basel 2, IAS 39/FAS 133 Growth of CTAs/ hedge funds Compulsory superannuation Spread differentials Market volatility Current account deficit Offshore issuance into Australia Absence of growth in CGS

  6. 30 Day Interbank Futures Contract

  7. 30 Day Interbank Futures Contract • Complimentary to well developed Overnight Index Swap (OIS) over the counter market • Available for trade monthly, out to 12 contract months • Similar to the CBOT Fed Fund futures contract • Launched two years ago and now a benchmark product in Australia • Supported by an official market maker who was also a major participant in OIS market • Average daily volume approximately 6,000 contracts, daily record 20,000 contracts • Diverse user base, globally distributed.

  8. International Customer Acquisition Access and Distribution • International Communications Network • Europe: London • United States: Chicago/New York • Asia: Hong Kong • Australia and New Zealand • Software Vendor Compatibility • All 13 major vendors now coded to SFE • Plus SFE proprietary trading terminal (SYCOM) • Streamlined Access Model • Working with SFE Participant brokers • Eliminating paperwork where possible

  9. International Customer Acquisition Sales and Marketing • Regional Sales Management • United States Office (Chicago) • Europe and Asia managed remotely • Customer Segmentation Central to Sales Effort • Database development and analysis • Targeting and tracking • Individual and Team KPI’s • Marketing Support • Typical marketing team, plus • University PHD Team led by Fulbright Scholar

  10. International Customer Acquisition Results YTD • SFE Exchange growth YTD = 15% • SFE International Growth = 41.5% United States = 38.9% Europe = 53.9% Asia = 340% • Direct Customer Acquisition = 38 • Indirect Customer Acquisition = unknown

  11. Sydney Futures ExchangePeter HiomExecutive General Manager, Business Development Thank You

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