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Real-Time Tracking of Donor Designations for Hospital Campaigns

Real-Time Tracking of Donor Designations for Hospital Campaigns. Josh Muller – Gift of Hope Organ & Tissue Donor Network. Hospitals for Hope as an Alternative. Provides hospitals with a turnkey campaign Engages hospital staff and community with less effort

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Real-Time Tracking of Donor Designations for Hospital Campaigns

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  1. Real-Time Tracking of Donor Designations for Hospital Campaigns Josh Muller – Gift of Hope Organ & Tissue Donor Network

  2. Hospitals for Hope as an Alternative • Provides hospitals with a turnkey campaign • Engages hospital staff and community with less effort • Uses best practices identified from previous NDLM’s • Takes onus off of HD and hospital partners to design and implement April campaign

  3. On-Site Component • Photographed donation advocates • Created print collateral: • 24” by 36” foam core posters • 8 ½” by 11” flyers • Table tents

  4. On-Line Component • Similar to an on-line fundraising campaign

  5. On-Line Component (cont.) • Branded webpages • Features donation advocate • Real-time registration tracking • Social & interactive • Email driven

  6. Driving Traffic

  7. Registration Process

  8. Backend Processes • Add a new partner

  9. Setting Up a Campaign Page

  10. Exporting Donors • Export Donors

  11. Results • 45 Hospitals for Hope partners • More than 4,700 registrations/reaffirmations • 700+ “Likes” on Facebook • Countless impressions with key stakeholders • Month-long exposure of the Gift of Hope brand and message via on-line components • Gave a voice to organ and tissue donation within hospitals

  12. Key Takeaways • Developing a Hospitals for Hope microsite will require a web and development team • Once constructed, sites can be very user-friendly for administrators • Costs associated with a similar microsite will be upfront with minimal long-term investment • Microsites like Hospitals for Hope provide a simple way for partners to conduct on-line campaigns

  13. Learn more about Hospitals for Hope at www.Hospitals4Hope.org • Josh MullerGift of Hope Organ & Tissue Donor Networkjmuller@giftofhope.org630.758.2743

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