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SUMUL PRO-Fit PROBIOTIC DAHI

SUMUL PRO-Fit PROBIOTIC DAHI. LAUNCH DATE 19 TH AUGUST ,2013. Probiotic means---. Proboitic means “ for life”. Probiotics are defined as : “live beneficial culture administered in adequate amounts which confer a beneficial health effect on the host”.

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SUMUL PRO-Fit PROBIOTIC DAHI

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  1. SUMUL PRO-Fit PROBIOTIC DAHI LAUNCH DATE 19THAUGUST ,2013

  2. Probiotic means--- Proboitic means “ for life”. Probiotics are defined as : “live beneficial culture administered in adequate amounts which confer a beneficial health effect on the host”. Traditional Probiotic Examples : Curd and Curd products (e.g. Buttermilk, Shrikhand etc.)

  3. What are probiotics? • Probiotics are live bacteria that can be introduced into digestive system through food and give beneficial affects by maintaining the intestinal microbial balance.

  4. Why are probiotics important inhuman nutrition? • Well-being • Improving/maintaining gut health • Formation of antimicrobial substances • Improving body’s natural defenses • Immune stimulation • Lowering blood cholesterol

  5. Documented Health benefits of Probiotic Foods • Enhanced gut function and stability • Improved protection against infectious and non-infectious diseases • Immune system modulation • Alleviated lactose intolerance • Improved digestion and nutrient absorption • Reduced blood cholesterol • Reduced allergy risk • Reduced risk of urinary tract infections

  6. Product Detailer

  7. Pro-Fit

  8. Let Food be the Medicine and Medicine Be the Food.

  9. Why Live the Probiotic Life To maintain good health • The beneficial bacteria present in our bodies • stats diminishing with age, Unhealthy eating • habits and stressful lifestyle. • Hence rises the need to administer adequate • amounts of these healthy Bacteria keep us • healthy • Kids too should be given Probiotic food so as • to build their immunity

  10. Why Dairy Products as Delivery System for Probiotics..????????? Dairy food can protect Probiotic bacteria . Refrigeration keeps Probiotic bacteria stable and viable . 3.Cultured dairy products are a complete healthy package .

  11. How Probiotics works…

  12. What is SUMUL Pro-Fit Skimmed Milk Dahi and Punjabi Dahi??? • BASICALLY IT IS A DAHI(CURD) WHICH HAVE SPECIAL HEALTH • BENEFITS, MILK FOR DAHI IS TREATED TO MAKE IT FREE OF BACTERIA CELLS,THEN CULTURED USING SELECTED,LIVE LACTIC ACID BACTERIAL STRAINS. • * IT IS AVAILABLE IN 2 VARAITIES – Pro-Fit SKIMMED MILK DAHI & PUNJABI DAHI(3.0 % fat) IN 200 g CUP PACKING

  13. SUMUL Pro-Fit PROBIOTIC DAHI- CONTENTS & FEATURES

  14. Milk is added with beneficial bacteria (Bifidobacteriumbifiducs and • Lactobacillus acidophillus strains) apart from the yoghurt making • Cultures Streptococcus thermophillus & Lactobacillus bulgarics. • No color or additives used- It is pure curd with probiotic goodness. • This product needs no preservatives as it is preserved naturally by the • Added lactic acid produced by the bacteria during fermentation and • Subsequent refrigerated storage • Contents

  15. Features Your Lunch + SUMUL Pro-Fit ProbioticDahi = Complete Healthy Lunch • It taste like normal dahi traditionally called punjabidahi • It is recommended that you consume at least 100 g daily. • Both children and adults can have the same recommendation • Amount of 100 g everyday to ensure healthy living. • As per international standards (FAO/WHO) , foods need more than 1 million Cfu per ml/gm to graduate the status of Probiotic Foods which is there in SUMUL Pro-Fit ProbioticDahi. • SUMUL Pro-Fit ProbioticDahi can be enjoyed at any time of the day-mostly Preferred during or after meal.

  16. Some Do’S and Don’ts • The bacteria in this product if subjected to extremely high temperatures,theydie,So it is not recommended to add SUMUL Pro-Fit ProbioticDahi to hot foods or beverages. • Do not use it for culinary purpose but consume it directly or as dressing with cold Foods only. • Sumul Pro-Fit ProbioticDahi must be refrigerated. Though the bacterial stratins Used to make SUMUL Pro-Fit ProbioticDahi are self restricting and to some Extent can sustain temperature shocks but it is advised to keep product at refrigerated temperatures. • SUMUL Pro-Fit ProbioticDahi can not be frozen. When it is frozen in the deep • Freezer, it results in the formation of large sized sharp ice crystals which may • rupture the cell of the beneficial bacteria and may decrease their affectivity.

  17. Other Benefits OR Benefits beyond Nutrition

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