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Green Club: Yes, we ‘can’!

Green Club: Yes, we ‘can’!. Contributors: Anna Pastwa | Gyan Prakash | Nichlas Kvist Jørgensen Simon Overgaard | Victoria Vic [Group 4]. Challenges. Keep high level of performance Lack of incentives Near zero brand identity. Problem Statement.

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Green Club: Yes, we ‘can’!

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  1. Green Club: Yes, we ‘can’! Contributors: Anna Pastwa | Gyan Prakash | NichlasKvistJørgensen Simon Overgaard | Victoria Vic [Group 4]

  2. Challenges • Keep high level of performance • Lack of incentives • Near zero brand identity

  3. Problem Statement • Despite the high performance level of Dansk Retursystem, it is lacking brand awareness and user engagement which are key trends in the future for modern companies.

  4. Trends • Gamification • Smartphone interaction • “Buying into something”

  5. Solution • Gamified loyalty program • Creation of a ‘nudge’ • Benefits to loyal recyclers

  6. Green Club: Working Mechanism STEP 2 STEP 1 Start recycling Download app and sign up STEP 3 STEP 4 Scan receipt and obtain points Use points for benefits

  7. Customer Feedback Interest in the app

  8. Marketing

  9. Implementation 6. *y = year, m = month 1 – Market Research, 2 – App Development, 3 – Hiring, 4 – Execution of Marketing Strategy, 5 – Partnering with companies; 4.1 Pant Machine, 4.2 Sponsorship, 4.3 Social Media, 4.4 Television6. Launch

  10. Financials

  11. Appendix

  12. Segments

  13. Partnership USPs • A broad youth segment as sales channel. • A green profile/CSR • Potentiel to sell more products when consumersengage with partner.

  14. Example of point-system

  15. “Gamificationcan help get stakeholders passionately and deliberately involved with your organization.” Gamification “Game-style engagement can bring an element of enjoyment to otherwise dull or challenging tasks.” “Gamification can be used to nudge people” - Deloitte Review

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