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Presented By: Jake Johnson Jake Randolph Glennis Robash Samantha Sturges Amanda Takach

R e c y c l e d C r a y o n s. Presented By: Jake Johnson Jake Randolph Glennis Robash Samantha Sturges Amanda Takach. What is an Eco-Friendly Product?.

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Presented By: Jake Johnson Jake Randolph Glennis Robash Samantha Sturges Amanda Takach

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  1. RecycledCrayons Presented By: Jake Johnson Jake Randolph Glennis Robash Samantha Sturges Amanda Takach

  2. What is an Eco-Friendly Product? The Conservation Value Institute defines green products as “products, services, and practices whose manufacturing, purchase and use allows for economic development while still conserving, for future generations.” Eco-Friendly Products Must Support: • The earth’s biological diversity and supporting ecological processes • The components of our economy and quality of life that require natural resources and depend on nature’s services

  3. Crazy Crayons: The Eco-Friendly Choice! • Made of 100% recycled materials • National Crayon Recycle Program • Collected from various schools and households nationwide • March 2011: Collected over 62,000 pounds of unwanted, used crayons! • Designed to prevent unnecessary amount of petroleum-based wax material from building up in landfills Core Philosophy: “Save the Earth, One Crayon at a Time.”

  4. Why YOU Should Use Recycled Crayons! • Promotes and educates users about sustainability • Conserves natural resources • Help eliminate unnecessary use of land fills • Implement the idea of recycling in all aspects of life • Lessen environmental stress • Be a role model for future generations

  5. Target Customer • Green Adults • Aware and educated about harmful effects on the environment • Higher Income Families • Pack of ten cost $6.00 compared to Crayola pack of eight which cost $.79 cents. • Intended User • Kids between the ages of 3-6 yrs old

  6. Segmentation & Marketing Strategy • Lohasians • Focus on recycled materials, organic ingredients, sustainable ways • Sustainability with Families • Focus on creating a better environment • Crayons create young eco-youth • Accessibility • Internet • Locations

  7. Pre-Evaluation • Two members evaluated the Crazy Crayons • Findings: • Crazy Crayons didn’t color neatly • Crazy Crayons left a waxy residue • Crazy Crayons were hard to hold • Crayolacrayons were easier to hold and were smoother to the touch

  8. Focus Group Findings • At first the focus group was intrigued • Intrigue turned to contempt • Consumers felt the crayons were too: • Bulky • Dull in color • Waxy in texture • EXPENSIVE

  9. THE BROWN EXPERIMENT Dr. Brown Pros: Do not seem to break as easy Write nicely They are cool because they are different They sound cool when you click them together Cons: Do not like the shape, hard to hold Do not like the smell Leave a waxy feeling on you hands Selection of colors is limited

  10. Additional Research What are the consequences of traditional crayons?

  11. Additional Research What eco-friendly coloring alternatives are there? • Soy–Based • Beeswax • Traditional

  12. Additional Research Benefits of Crazy Crayon Brand • Cost Efficient • Kid – Friendly • Less Wasteful

  13. Report Card

  14. Questions?

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