1 / 25

GovCamp QLD 2012 Fundamentals of Social Media Monitoring

GovCamp QLD 2012 Fundamentals of Social Media Monitoring. Listen-Respond-Drive. Listen. Respond. Drive. where? are the conversations. who? are the influencers. what? are they talking about. engage in conversation. organise for responding. make your content shareable.

dextra
Download Presentation

GovCamp QLD 2012 Fundamentals of Social Media Monitoring

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GovCamp QLD 2012 Fundamentals of Social Media Monitoring

  2. Listen-Respond-Drive Listen Respond Drive where? are the conversations who? are the influencers what? are they talking about engage in conversation organise for responding make your content shareable build presence on Facebook, Twitter, etc. run a campaign create a community

  3. Why listen?

  4. Determine the landscape

  5. Why listen? In addition to determining the landscape… • Benchmark competitors • Gauge sentiment • Obtain market insights • Identify new opportunities • Measure marketing amplification of other channels

  6. UK Council’s Social Media Reputation Index http://nicstreatfeild.wordpress.com/

  7. UK Council’s Social Media Reputation Index http://nicstreatfeild.wordpress.com/

  8. Sentiment

  9. How do you listen?

  10. How do you listen? Organisation Brand Product / service / event Key staff Category / industry keywords Competitors Misspellings

  11. Where are people meeting?

  12. ?

  13. Who are the influencers?

  14. What’s an influencer? Consistent on-topic mentions High follower count (Twitter) High like count (Facebook) High view count (YouTube) High comment count (Facebook/Blog) High thread size (Forum)

  15. How do you listen?

  16. Google search

  17. Google search: discussions

  18. Google Alerts

  19. Monitoring Services: SocialMention

  20. Monitoring Services • Radian6 • Collective Intellect • Brandwatch • Meltwater Buzz

  21. Monitoring Services: Radian6

  22. Monitoring Services: Radian6

  23. Tim Hill Feel free to get in touch: Twitter: @timhill22 Email: t.hill@readingroom.com.au Tel: 02 8394 6888 Web: www.readingroom.com.au

More Related