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Harvey’s Casino Concerts Entertainment Sponsorship- KCRA, Sacramento

Harvey’s Casino Concerts Entertainment Sponsorship- KCRA.com, Sacramento. Revenue Results Web: $12,600 for 6 months Client Results KCRA.com is a “top five” source of traffic to the Harvey’s Casino Web site- ranking with major national search engines like Yahoo and Google.

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Harvey’s Casino Concerts Entertainment Sponsorship- KCRA, Sacramento

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  1. Harvey’s Casino Concerts Entertainment Sponsorship- KCRA.com, Sacramento • Revenue Results • Web: $12,600 for 6 months • Client Results • KCRA.com is a “top five” source of traffic to the Harvey’s Casino Web site- ranking with major national search engines like Yahoo and Google. • ’06 annual buy will be purchased as a separate online schedule, not packaged with TV. • What Was Sold? • “Content Integration” sponsorship in the Entertainment section promoting Harvey’s Summer Concert Series. • “Web Driver” on-air promotional spots. • Impression-based ad schedules. • Who Bought it? • Agency (outside media buyer/ consultant) • Why did they buy? • Extension of their on-air campaign, packaged with their annual TV buy.

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