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Udbuds - og kontraktformer som et virkemiddel til at skabe værdi gennem innovation

Udbuds - og kontraktformer som et virkemiddel til at skabe værdi gennem innovation. Sebastiano Lombardo, Head of Innovation Norconsult. Sebastiano Lombardo. Head of Innovation at Norconsult AS NTNU Sivilingeniør (1997) BI Norwegian Business School Master of Management (2006)

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Udbuds - og kontraktformer som et virkemiddel til at skabe værdi gennem innovation

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  1. Udbuds- ogkontraktformersom et virkemiddeltil at skabe værdi gennem innovation Sebastiano Lombardo, Head of InnovationNorconsult

  2. Sebastiano Lombardo • Head ofInnovation at Norconsult AS • NTNU • Sivilingeniør (1997) • BI Norwegian Business School • Master of Management (2006) • PhDcandidate (2013) • CertifiedE.deBonoinstructor • Pastexperience: • Statoil, SINTEF, Gjensidige, Norsk Hydro • Master trainerCo-CreationProgram Norsk Hydro ASA

  3. PhDproject - The Value of Co-Creation • a study to understand successfulclient - consultantinteraction • based od empirical data from 30 projects cases ofwhich • highway (6) • railway (4) • metro (1) • airport (1) • topics in the 4 articles • creativity under constraints • valuedefinition • strategicimplicationsof co-creation • creativity best practice • today I proposeinsights from thisresearch

  4. Tendering and Contract forms as an instrument to create value through innovation Sebastiano Lombardo, Head of InnovationNorconsult

  5. CONTRACTING VALUE CREATION TENDERING INNOVATION

  6. I WILL KEEP THIS SIMPLE ;-) yet not trivial…

  7. I WILL PROVIDEYOU WITH TOOLS TO REFLECT AND ACT

  8. INNOVATION and CONTRACTING interesting becauseof thedefinitionalissue

  9. INNOVATION & CREATIVITY ANY DEFINITIONS ?

  10. CREATIVITYdefined 2 1

  11. Creativity awareness Think of a highway project that is about to start. How does the contract contribute to shape "the box"?

  12. INNOVATIONPROCESSdefined FocusIdeaGenerationIdeaevaluation Final choice

  13. Tender design Evaluation of Offering Contract I willhighlight a fewkeyaspectswithrespect to innovation

  14. Tender design Contract Evaluation of Offering Planning phase regional planning vsbuildingtheroad Key Competence Fixedvs pr/hour Pricingmodel Incentives

  15. Tender design • Require innovation management competences • Require an Innovation Process design as a part of the offering • independently from the level of planning • propose a focus for the innovation process • Include incentives

  16. Tender design Contract Evaluation of Offering Solution design Key Competence evaluation criteria!% weight? Price evaluation criteria! % weight? Project Organization innovation team included?

  17. Evaluation of offering • Check Innovation management as key competence • in addition to geology, construction, landscape, etc. • Check for any description of how the innovation process is designed • focus areas (at least) • phase descriptions • duration • budget • participants • etc.

  18. Tender design Contract Evaluation of Offering Scope Work packages Schedule / Deadlines Daily fines

  19. Contract • Contractcan be the show stopper. themost normal and trivial excuses for not havinginnovation • Scope: "this is just a technicalissue" • Budget: "we have noresources for that", • Schedule: "we have no time left" the most real cause for not havinginnovation • Lackof relevant knowledge and compentence • onboth sides

  20. VALUE AND VALUE CREATION through innovation processes in highway projects

  21. THE VALUE CONCEPT Value defined in terms ofcapitalvariation. economic , cultural, social, symbolic currencies

  22. VALUE CO-CREATIONpractices PROVIDE ACCESS TO CAPITAL DENY ENABLE • EXPLOIT THE CAPITAL DISABLE

  23. Co-created Value calculations Vtot = ∆ Capital total =

  24. THE BUYER'S PERSPECTIVE • CO-CREATION • acknowledge the buyer's role in the value creation • Buyer's COMPETENCE • how does a cost-effective innovation process look like? • how to asses an innovation process design? • how to define value? • how to take into account all the forms of value?

  25. Conclusions and recommendations • Change the rules to foster innovation? • not necessary • not sufficient • Ask always and explicitly for innovation in the tender (not as an option) • Enhance buyers knowledge and competence • Training program for Professional Innovation Service Purchase.

  26. sebastiano.lombardo@norconsult.com Thankyou! mobile: +47 9301 2003

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