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An Introduction to Industry

An Introduction to Industry. Lecture 2: Electronics Industry Overview. Lecturer name | Contact email. Lecture Plan. The lectures in this series are: Lecture 1: Electronics as an Industry Lecture 2: Electronics Industry Overview Lecture 3: Industry Sectors Lecture 4: Electronics Fields

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An Introduction to Industry

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  1. An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name| Contact email

  2. Lecture Plan The lectures in this series are: • Lecture 1: Electronics as an Industry • Lecture 2: Electronics Industry Overview • Lecture 3: Industry Sectors • Lecture 4: Electronics Fields • Lecture 5: The Component Industry • Lecture 6: Assembly and Beyond • Lecture 7: Personality and Position • Lecture 8: Job Application • Lecture 9: Entrepreneurship • Lecture 10: Working in Industry

  3. Review – Electronics as an Industry Last lecture we covered: Why Engineering is Important The Global Nature of the Electronics Industry Who Are the Real Producers of Electronics Products

  4. Lecture 2: Electronics Industry Overview This lecture will cover: Company Categories Merging Categories How they Interact

  5. Company Categories OEM – Original Equipment Manufacturer ODM – Original Design Manufacturer IDH – Independent Design House DIST – Distributor CEM (ECM) / EMS – Contract Electronics Manufacturer (Electronics Contract Manufacturer) / Electronics Manufacturing Services

  6. OEM - Original Equipment Manufacturer Designs and manufactures Their own specifications Their own brand name Sells to customers, who: Use it in their own products Re-brand the product

  7. Example OEM Companies

  8. ODM – Original Design Manufacturer Designs and manufactures Customer specifications Customer’s brand name

  9. Example ODM Companies

  10. IDH – Independent Design House Designs ONLY Specialised area of expertise Complete designs

  11. Example IDH Companies

  12. DIST – Distributor Purchases complete products Resells products to: Retailers End consumers Benefit from large economies of scale Types of distributor include: Industrial Distributor Reseller / Retailer Kitting House

  13. Example Distribution Companies

  14. CEM and EMS CEM / ECM – Contract Electronics Manufacturer Manufactures Uses customer’s designs EMS - Electronic Manufacturing Services Manufactures Uses customer’s designs Additional services include: Testing Return / repair services Distribution

  15. Example ECM / EMS Companies

  16. What Do These Companies Do?

  17. Last week we looked at the IPhone…

  18. …and what was inside

  19. Things to Consider What type of company is Samsung? OEM What type of company is Apple? OEM Who manufactures for Apple? Foxconn What type of company is Foxconn? ECM / EMS What type of company is Frog Design? IDH Who sells Apple’s products? Own retailer Distributors

  20. Merging Categories IDH ECM EMS ODM OEM

  21. How Do These Companies Interact? Request Design Completed Product Distribution OEM / Brand CEM / EMS IDH ODM

  22. Summary This lecture we have covered: Company Categories Merging Categories How they Interact

  23. Next Lecture Lecture 3: Industry Sectors Engineering Industry Sectors The Production Cycle and Systems Design Company Profile: BAE Systems

  24. Any Questions?

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