AS paper 3– Social Influence

1. AS paper 3– Social Influence

2. Minority Majority Social Influence Methodology Validity Ethics Obedience

3. Objectives • Demonstrate understanding of social influence • Describe ways of influencing people

4. When are people influenced?

5. Examples • School • Music • Clothes • Friends • Family • Laws

6. Mind-map • Mind-map on big paper examples of being influenced by others • No Words!!

7. Let’s share our mind-maps

8. Extension Task • Observe and keep a record of all the ways you are influenced by others before the next lesson

9. Objectives • Demonstrate understanding of social influence • Describe ways of influencing people

10. AS paper 3– Social Influence

11. Minority Majority Social Influence Methodology Validity Ethics Obedience

12. Objectives • To state the definitions of social influence and majority influence/conformity. • To state the explanations of majority influence. • To state the types of majority influence. • To state the factors that influence conformity.

13. Are you Majority or Minority??

14. Our Influences • Lets share how we were influenced…

15. Social Influence • The study of how the thoughts, feelings and behaviour of individuals are influenced by the actual, imagined or implied presence of others.

16. Fill in the blanks! • Conformity • Social Influence • Belong • Group Pressure • Norms

17. Majority Influence • When people adopt the behaviour, attitude or values of the majority (dominant or largest group) after being exposed to their values or behaviour

18. Explanations of Conformity • Normative – Conformity occurs because the individual wants to fit in and be liked with other members of the group. Opinion changes publicly but not privately • Informational – Conformity occurs because the individual wants to be right and relies on superior knowledge of others Opinion changes publicly and privately

19. Types of Conformity Conformity Compliance Identification Internalisation

20. Compliance • Changes your behaviour but not your mind • Opinion changes publicly but not privately • Individual does not necessarily agree with the majority • Compliance disappears in the absence of group pressure

21. Identification • Change your behaviour to fit in with the group • Social Roles e.g. Nurses, Football fans • Opinion changes privately but not publicly. • Identification decreases in the absence of group pressure.

22. Internalisation • Changes your mind and your behaviour • Opinion changes publicly and privately because the individual already sympathises with opinion • Change is genuine and permanent • Continues even in the absence of group pressure.

23. Factors that influence Conformity • Culture • Individualist – Individual is key and is therefore the culture is non-conformist • Collectivist – Emphasise group needs and group identity and so encourage conformity.

24. Factors that influence Conformity • History • Communism implied the need for conformity • Liberalisation in 1970s onward increased the sense of individual choice

25. Asch (1956)

26. APFCC • Read the summary of Asch in the activity book • Complete the APFCC in your own words.

27. Describe to your neighbour • Take it in turns • Aims • Procedures • Findings • Conclusions • Criticisms

28. Extension Task • ‘Explain what is meant by the terms majority influence and social influence (3+3) • State • Explain • Example

29. Objectives • To state the definitions of social influence and majority influence/conformity. • To state the explanations of majority influence. • To state the types of majority influence. • To state the factors that influence conformity.

30. AS paper 3– Social Influence

31. Minority Majority Social Influence Methodology Validity Ethics Obedience

32. Objectives • To state the definitions of minority influence • To state the explanations of minority influence. • To state the differences between minority and majority influence

33. Sharing AO1 • Can you see: • State, Explain, Example x2? • Does it make sense? • Is it accurate? • Give your neighbour a mark out of 6 • Tell them one good thing and one thing they could improve

34. Fill in the blanks! • Group Pressure • Minority Influence • Majority • Conversion • Conform • Privately • Considering

35. Minority Influence • A Majority being influenced to accept the beliefs or behaviours of a minority. • Usually involves a shift in private opinion • Majority must accept minority is ‘right’.

36. Explanations of Minority Influence Conversion Consistency Flexibility Commitment Relevance

37. Consistency • Minority must be consistent in their expression to convince the majority

38. Flexibility • Minority must not be rigid • Must be flexible and willing to compromise without being inconsistent

39. Commitment • Encouraging people to rethink their position and their dedication to their original beliefs or behaviour

40. Relevance • Minority is more likely to be successful if their position is in line with current trends and social thinking

41. Social Impact Theory Strength Status Distance

42. Strength • Number of people • Consistency

43. Status and Knowledge • The higher the status, the less people needed for conversion to occur. • One expert is better than lots of amateurs

44. Distance - takes place immediately • Smaller the physical and psychological distance, the more influential the message • Phone vs. face-to face • Stranger vs. close friend

45. Majority Compliance Takes place immediately High need for approval Minority Conversion Takes place over time Low need for approval Differences

46. Moscovici (1969)

47. APFCC • Read the summary of Moscovici in the activity book • Complete the APFCC in your own words.

48. Question Time • Choose an AO1 question • You need to try to get six marking points • You have ten minutes to write it!

49. Extension Task • Try to write one of the AO1 questions from your workbook without using notes!

50. Objectives • To state the definitions of minority influence • To state the explanations of minority influence. • To state the differences between minority and majority influence