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Leadership in a High-Tech World: Strategies for Success

Bill Smith, President of AT&T Network Operations, discusses leadership in the technology industry and shares strategies for success. This Executive Speaker Series event took place on February 16, 2012.

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Leadership in a High-Tech World: Strategies for Success

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  1. Leadership In A High Tech WorldBill Smith - President, AT&T Network Operations • North Carolina State University • “Leadership in Technology” • Executive Speaker Series • February 16, 2012

  2. Now Then

  3. Then Now

  4. AGENDA • AT&T Overview • Industry Landscape • Changing Business Models • Characteristics of Technology Business • Leadership Strategies

  5. The AT&T Landscape

  6. AT&T … By The Numbers • AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, and voice services: • 103.2 M AT&T wireless customers • Nearly 11M emerging devices in service • 25,360 text messages handled every second • Over17MAT&T broadband connections in service in the USA • 3.8M AT&T U-verse TV subscribers • Access to more than 220,000 Wi-Fi hotspots globally • The nation’s fastest mobile broadband network • 100 percent of Fortune 1000 companies are AT&T customers • Global headquarters located in Dallas, Texas Continue to Enhance the Customer Experience 6 * Data as of December 2010

  7. Build the Best Network 38 Internet data centers globally More than 220,000 Wi-Fi Hotspots in 100 countries The AT&T global IP network carries more than 35Petabytes of data traffic on an average business day 835,713 fiber route miles More than ONE BILLION devices connected to the AT&T network Simplified map: not all nodes/links/routes shown* MPLS technology enables high-quality delivery to multiple services over a single IP Network Infrastructure * Data as of December 2010

  8. Investing in the Future AT&T has invested over $95B in our network over last 5 years

  9. Industry Landscape Evolution Measured in Decades

  10. Industry Landscape Evolution Measured in Years

  11. Industry Landscape Evolution Measured in Months 2010: $1.8T Industry $280B CAPEX … a game of high stakes poker

  12. Industry Landscape Partnership Complexity Increasing

  13. Business Model Evolution Speed Enabling Innovation Cycles Dial-up Wired Broadband (56 kbps) (256 kbps) Broadband Speeds Enabled Unprecedented Innovation in the 90s

  14. Business Model Evolution Speed Enabling Innovation Cycles 2G 3G 4G (256 kbps) (73 mbps) (7 mbps) Ubiquitous Wireless Broadband Will Enable the Next Innovation Cycle

  15. Business Model Evolution Customer Behaviors Changing 2011 Wireless Traffic Growth Video Historical Drivers Web Browsing & Apps Texting Email Wireless Data Traffic Up 8,000% 2007-2010 2007

  16. Business Model Evolution Customer Behaviors Changing Wireless Traffic Growth Cloud Services Enterprise Applications Content Sharing Mobile TV Social Networking Music Streaming Video on Demand Immersive Communications Future Drivers

  17. Business Model Evolution Virtualization and Mobility a Match made in Heaven Compute and Storage as a Service Scalable and Secure Enables Business Productivity Reduces Complexity and Cost

  18. Business Model Evolution Supporting a Fragmented Environment Enterprise Customers HTML5 Industry Communities APIs Portal Support On boarding AT&T Dev Community Third-Party Communities

  19. The Business of Technology

  20. Characteristics of Technology Based Businesses Capital intensive Uncertain depreciation cycles Often have to “Pick A Horse To Ride” before answer is clear Drives other business impacts Maturity curve is unclear

  21. Technology Maturity Curve Product Sales Maturity Decline Introduction Growth 23

  22. Technology • Strategies Do your homework Understand key decision point timing and impacts Partner whenever possible to mitigate risk Understand options (if any) just in case you need to change strategies Constantly monitor your position, but avoid “Analysis Paralysis” Look for international trends

  23. The Business of • Leadership

  24. Competitive Landscape • Business Models • Customer Behavior • Technology

  25. People • Strategies • Be yourself • Trust, but verify • Understand skill versus will • Provide meaningful feedback • Look in the mirror • Give people a reason to believe • “Motivating and supporting a team to accomplish more than they thought they could do”

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