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Talk at KM Brasil: People 2.0: Working in a 2.0 World

People 2.0: Working in a 2.0 World - a keynote talk at KM Brasil 2008, Sao Paulo, 28th August 2008.

dgurteen
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Talk at KM Brasil: People 2.0: Working in a 2.0 World

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  1. People 2.0 People 2.0 Working in a 2.0 World Working in a 2.0 World KM Brasil August 2008 David Gurteen

  2. Begin with the end in mind Begin with the end in mind • A brief history of KM • The impact of social tools and Web 2.0 on KM • KM 2.0: KM goes Social • World 2.0, People 2.0 David Gurteen

  3. Two early forms of KM Two early forms of KM Techno-centric KM People-centric KM David Gurteen

  4. Techno-centric KM Techno-centric KM • Corporate KM • Birth 1995 (Lotus Notes 1989) • Internet, Intranets, Office, E-mail • The management of unstructured information • Database and search centric • For many organizations what KM is about! David Gurteen

  5. People-centric KM People-centric KM • Pioneers – BP (Chris Collison, Geoff Parcell) – Buckman Labs (Bob Buckman) • Personal Knowledge Management (PKM) • People Centred Knowledge Management (PCKM) • Soft tools e.g. Cops, After Action Reviews David Gurteen

  6. People-centric KM Tools People-centric KM Tools • Communities of Practice • Storytelling and narrative • After action reviews • Peer assists • Retrospects • Knowledge Cafes • Open Space • Appreciative Inquiry David Gurteen

  7. KM Today KM Today • Both forms of KM practiced • KC UK – Collaboration – Content • Over-hyped, underperformed • Is KM dead? • KM changing/evolving • Not driven by the traditional KM community David Gurteen

  8. The Disruptor The Disruptor • Social Tools • Quietly evolving on the web • Roots not in KM • Social Tool thought leaders and even KM advocates avoid the label! David Gurteen

  9. Social Tools Social Tools • What are social tools for? – Finding and connecting with people – Building communities – Sharing knowledge – Informal learning • They are personal/social KM tools! David Gurteen

  10. Social Tools Social Tools •Blogger •Technorati •MediaWiki •LinkedIn, Facebook •Delicious •Google Reader, Bloglines •Skype •Flickr •YouTube, Google Video •Twitter •Odeo •Slideshare •iPod •Creative Commons • • • • • • • • • Weblogs Wikis Social book marking & tagging Social Networking Communities Instant Messaging/Presence RSS Feed Readers Micro-blogging Podcasts, videocasts Mashups David Gurteen

  11. The Conversation The Conversation The art of listening, learning and sharing The art of listening, learning and sharing David Gurteen

  12. Web 2.0 Web 2.0 • The social web • The participatory web • Built around social tools • Evolved, emerged • Not planned • Not IBM or Microsoft • Open protocols • Low cost David Gurteen

  13. Enterprise 2.0 Enterprise 2.0 • Taking Web 2.0 into the organization • Weblogs and Wikis • IBM and Microsoft now in the game • And more … David Gurteen

  14. So what does this mean for KM? So what does this mean for KM? David Gurteen

  15. KM 1.0 KM 1.0 • The old traditional, corporate, techno-centric command and control form of KM David Gurteen

  16. KM 2.0 KM 2.0 • Take – People-centric KM, PKM • CoPs, AARs, KCafes, … – Social Computing • Weblogs, Wikis, … • To create – A new form of KM – KM 2.0 or Social KM David Gurteen

  17. Social KM Social KM KM 1.0 KM 2.0 • Corporate • Top down • Centralised • Command & Control • Monolithic systems • Explicit Knowledge • Personal • Bottom up • Decentralised • Distributed • Ecosystems • Tacit Knowledge David Gurteen

  18. KM Tool Comparison KM Tool Comparison KM 1.0 KM 2.0 • Taxonomies • People Finders • Databases • E-mail • Newsletters • Discussion Forums • Social Tagging • Social Networking • Blogs & Wikis • Instant Messaging • RSS Feeds & Readers • Blogs David Gurteen

  19. Social KM Social KM KM 1.0 KM 2.0 KM is extra work KM is part of my everyday work Work is behind closed doors Work is open and transparent People directories provide contact information Social Networking platforms reflect who is doing what with whom Content is centralised, protected and controlled Content is distributed freely and uncontrolled IT chooses the tools I use I have a choice & select my own tools Knowledge sharing is database centric Knowledge sharing is people centric Knowledge is captured just in case Knowledge is naturally captured as part of one’s work Best Practices Stories Efficiency and productivity Improved decision making & innovation David Gurteen

  20. Social KM Social KM KM 1.0 KM 2.0 Distribute by e-mail Subscribe to feeds CoPs centrally controlled Anyone can start a CoP Centrally controlled publishing Anyone can publish Search for experts and content separate Content filtered through experts Context stripped Rich stories, audio and video Professional voice, 3rd person Personal voice, 1st person Think quietly alone Think out load together Efficiency and productivity Improved decision making & innovation David Gurteen

  21. KM is about Conversation KM is about Conversation A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard David Gurteen

  22. KM is Social KM is Social David Gurteen

  23. Everything 2.0 Everything 2.0 Web 2.0 technologies and thinking is changing everything! David Gurteen

  24. Everything 2.0 Everything 2.0 • • • • • • Library 2.0 Management 2.0 Project Management 2.0 Education 2.0 Warfare 2.0 Politics 2.0 • • • Web 2.0 Enterprise 2.0 KM 2.0 • Manager 2.0 • People 2.0 • World 2.0 Participation Conversation Credit: Hugh MacLeod, gapingvoid David Gurteen

  25. People 2.0 People 2.0 People working in a 2.0 world David Gurteen

  26. WE are healthy, educated and well WE are healthy, educated and well travelled travelled This has happened over the last 50 years. David Gurteen

  27. WE have ungated access to what is WE have ungated access to what is going on in the world going on in the world The web & personal publishing such as blogs & YouTube has enabled this. David Gurteen

  28. WE have a voice WE have a voice WE can influence things WE can influence things WE are participants WE are participants WE wish to make a difference WE wish to make a difference Social tools enable this. David Gurteen

  29. WE can no longer be lied to WE can no longer be lied to As students, employees, consumers or citizens, we can talk openly to each other. There are whistle blowing sites. David Gurteen

  30. WE can no longer be controlled WE can no longer be controlled WE chose who we work for! David Gurteen

  31. WE can find like minds where ever WE can find like minds where ever they exist they exist Social tools enable this what ever our interests. David Gurteen

  32. WE are free to collaborate with whom we WE are free to collaborate with whom we chose about what we chose on subjects chose about what we chose on subjects we feel passionate about we feel passionate about Social tools enable this. David Gurteen

  33. The Bottom Line WE are free! WE are free! But with freedom comes responsibility. David Gurteen

  34. Idealistic? Idealistic? Maybe, maybe not! David Gurteen

  35. World 2.0 World 2.0 2.0 people working in a 2.0 world David Gurteen

  36. Sharing Sharing World 1.0 World 2.0 WE share information WE share knowledge David Gurteen

  37. Sharing Sharing • Sharing knowledge is not about giving people something, or getting something from them. That is only valid for information sharing. • Sharing knowledge occurs when people are genuinely interested in helping one another develop new capacities for action; it is about creating learning processes. Peter Senge David Gurteen

  38. Knowledge Sharing Knowledge Sharing World 1.0 World 2.0 WE (managers) impose knowledge sharing on people as additional work WE (all) share knowledge as a natural part of our everyday work David Gurteen

  39. Knowledge Sharing Knowledge Sharing • Management tries to force knowledge sharing • Seen as additional work of little value • Rewards are ‘gamed’ • With blogs and wikis people naturally share as part of their everyday work David Gurteen

  40. Knowledge Sharing Knowledge Sharing • If people need knowledge in the “context” of need it will always be shared - people will share in the context of your immediate need • People don’t share knowledge in the anticipation that you need it - if you ask people to put it in a common data store for a possible need in the future, on the basis you might need it … it just doesn’t happen Dave Snowden David Gurteen

  41. Training Training World 1.0 World 2.0 WE (managers) ensure people are formally trained WE (all) learn socially and informally on the job David Gurteen

  42. Training Training • Learning was confined to occasional formal training • Learning is continuous and informal • Social tools are informal learning tools David Gurteen

  43. On being taught On being taught Personally I'm always ready to learn, although I do not always like being taught. Sir Winston Churchill David Gurteen

  44. Transparency Transparency World 1.0 World 2.0 WE work behind closed doors WE work transparently where everyone can see it David Gurteen

  45. Transparency Transparency • Before IT it was impossible for people to share work in progress • Today it is easy • Working transparently means we get early feedback and can adapt more quickly • A fundamental part of natural knowledge sharing • But old habits linger on • We need to be confident David Gurteen

  46. Openness Openness World 1.0 World 2.0 WE tend to be closed & defensive - not open to the ideas of others WE are open. We welcome new ideas and feedback David Gurteen

  47. Openness Openness • Being open (and transparent) is a prerequisite for informal learning • We need to let others know what we are doing (transparency) and encourage feedback (openness) David Gurteen

  48. Command & Control Command & Control World 1.0 World 2.0 WE (managers) control people out of fear they will do wrong WE (managers) give people freedom in return for their accepting responsibility David Gurteen

  49. Command & Control Command & Control • Managers need to relinquish control • British military learnt this in WW1 • Its about trust • But with trust goes responsibility • Management by outcomes not activity David Gurteen

  50. The Knowledge Worker The Knowledge Worker Knowledge workers are those people who have taken responsibility for their work lives. A Knowledge worker is someone who gets to decide what she does each morning. They continually strive to better understand the changing world around them and modify their work practices and behaviors to better meet their personal and organizational objectives. No one tells them what to do. They do not take “No” for an answer. Tom Stewart They are self motivated. David Gurteen

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