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Introduction • Social Media Optimization is a great source to increase the awareness of product, brand or event via online. • In SMO refers to optimizing a website sharing content in Social Media and Networking sites.
WAY OF SMO • 1904 – Horse ► Car • 1954 – Radio ► TV • 1984 – Typewriter ► Word Processing • 1994 – Phone ► Internet • 2004 – Yellow Pages ► Search Engines • 2009 – Newspapers ► Blogging • 2010 – Advertising ► Social Media
Types of Social Media • RSS Feed – help to get your new updates, spread faster and indexing quickly of product / service and brand. • Social News and Bookmarking Sites – is a method for internet users to organize, store, manage and search resources online • Social Networking Sites – built for business and commercial with easy use such as Facebook, Twitter and Pinterest.
Relationship with SEO • SMO increase important of SEO, as SE increasingly utilize the recommend users of social networks. • When a webpage is shared or liked by user, it counts as a vote for webpage quality. • SE use vote according to rank website in SERP. • Focus on driving traffic from sources than SE, improve ranking also benefit of success SMO.
What In(SMO) It For Me? • Important external images • Connection to right people • Going spread – getting latest news • Create group – for internal communication
TWITTER • For quick and easy way to keep my finger on the pulse of brand / company • To keep up to date with company’s product, service or offer • To receive alerts related to developments within company association or organization • To receive free stuff or give way in exchange for information
Access • Personalize • Following process • Write Tweet • 140 Character only share with including images and link address. • Message visible to follower timeline • Message can be news, question, quote, relevant link, interactive message and re-tweet.
PINTEREST • Is a virtual pinboard • Organize and share photos and videos in web • Browse pinboard created by others & repin • Can create groups & contribute to other group • Everything exists - travel, hopes, dreams, adventures, interests, futures, pasts, humor • Digital way for people to do
What it had? • Blog • News ->Latest news • Tips ->Pin with friends, photos and videos • Pinterviews ->interview with top stars • Trends ->which contains lot of group what most people using right now
Business • Get started ->set your business account and prepared to pin • Basics -> learn hoe o connect with pinners and pin like a process • Success stories -> see how other business on pinterest are doing it right • Tools -> introducing rich pins! Make your pins more useful
Documentation • Pin it button -> people share your stuff by adding the pin it button to your site • Rich pins -> make your pins more useful to pinners by adding a few metetags to your sites • iOS pin it SDK -> people share your stuff on by adding pin it button to your iOS apps • Android pin it SDK -> people share your stuff on by adding the pin it button to your Android apps
Tools • Simple utilities to make your website or app Pinterest-ready • Widget builder -> add a pin it button, follow button and widget to your site • Rich pin validate -> you have implemented rich pins now make sure they work
Thank You http://www.polyinfosoft.com/ Web Design, Development, Internet Marketing IND: +91 9540709689| +91 9711987255 Mail: dhimangatum@gmail.com