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Digital marketing best practices There are some digital marketing best practices, however, which you can apply to almost any campaign. And, in an attempt to provide broadly useful advice, I've put together a list of things which everyone should at least try - specifically when advertising on Facebook. Some may even work across all digital platforms. https://www.facebook.com/pages/How-To-Get-Facebok-Ads-Coupons/1572394079681398
Use Power Editor Power Editor gives you far greater control over your ads and a detailed, but useful interface for managing your campaigns. It's worth learning and becomes intuitive after you use it for a few campaigns. https://www.facebook.com/pages/How-To-Get-Facebok-Ads-Coupons/1572394079681398
Tag your ad URLs When you see your campaigns in Google Analytics you can gauge the relative platform/medium/campaign over another. Then you can do more of what works, less of what doesn't. performance of one https://www.facebook.com/pages/How-To-Get-Facebok-Ads-Coupons/1572394079681398
Pick a wide audience Ad performance comes down to how many people click - and they can't click if you exclude them from your target audience. Now there is an argument that high-quality traffic is better than sheer numbers, but minimal qualification at the audience level is fine. https://www.facebook.com/pages/How-To-Get-Facebok-Ads-Coupons/1572394079681398
Split up mobile and desktop campaigns Once you switch over to Optimized CPM and you're use Website Clicks for your campaign goal, then you have a new problem. People on mobile tend to click a lot more than those on their desktop so - if you're optimizing for clicks - the ad will stop showing on desktop and only show on mobile. https://www.facebook.com/pages/How-To-Get-Facebok-Ads-Coupons/1572394079681398
Use dayparting Without dayparting, your ad impressions may be wasted at times when people aren't thinking about using your service - during a commute or in the middle of the night. You can also have two campaigns which run at opposite times to see which provides better returns. https://www.facebook.com/pages/How-To-Get-Facebok-Ads-Coupons/1572394079681398
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